You can say, “I love you” in Helvetica. I guess that quote stuck with me from the very beginning of the documentary. In fact, I love that quote (if only this typeface were Helvetica)! Not only can you say, “I love you,” you can also say, “I hate you,” and, “I don’t mind you.” The possibilities of how to use this typeface are endless. Since watching the documentary, I see Helvetica everywhere. That seems cliche to say now, but I really do. It is used in so many different contexts. I wonder though, is Helvetica used so often because it is the most versatile and perfect typeface, or have we simply been trained and brainwashed to use it? The fact that there is an entire documentary on this one typeface says something about design culture. I think we need to become more bold with the statements we make with our designs. No longer should be use Helvetica just because it works. Instead, we should strive to differentiate our designs from the norm. I hardly think a design using a typeface with serifs is going to be the end of the world. You can still achieve clean and distinct design with serif typefaces. Don’t get me wrong, Helvetica is a great typeface. However, I think it is time for something new, whether it be a typeface that already exists or one that has yet to be created.