A Journey with Greg Breeding.

When I think of design studios, the first thing that comes to mind is a big building with beautiful interior design and tons of designers working at high tech computers. That was most definitely not what Greg Breeding’s office was. The residential home turned office space took me off guard. It was more humble then I would have imagined based on the work that he and his crew has completed.  I loved that Greg talked more to the client side of things since most people in the class are going to being on the clientele for graphic design. That small insight into the design world helped to show what we will be walking into once we are professionals.

I found it especially interesting about the discovery days how his firm takes the time to get to know the client and the problem at hand. As a client I learned to trust in the designer and go in with an open mind because their outside perspective can help get a solution to the problem at hand. We may think that we need a certain format for an answer to the problem but, the designer may be able to come up with a better way to communicate the solution by using a different format then anticipated. A huge thank you to Greg Breeding for opening up his office and my mind to the Graphic design profession.

Kerry Judge

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