At first glance, this logo appears to be two arrows facing in opposite directions. However, if you look more closely between the points of the splitting arrows, there is a discernable upper case C outlined in the white background of the logo. While the C figure is in the negative space of the logo and at first is more difficult to detect, it is still the main figure of the logo. The Carrefour emblem illustrates the Gestalt principle of ambiguous figure/ground – when two independent figures can be discerned from the same image, thus illustrating Gestalt’s primary principle, that the whole is greater than the sum of its parts. The logo also illustrates the Gestalt principle of closure. Although the space surrounding the C is not officially closed with an actual outline on the C we are still able to fill in the missing information and perceive its shape as a complete C.