The logo that highlights key Gestalt principles is the Vine logo. The designers of this logo are able to keep the idea and visual concept of this piece simple while still holding true to the creative and carefree roots of the company. One of the main principles that appeal to me the most is continuation. The shape of the the “V” travels to the right as if it going to connect to something else. The word “vine” tends to be associated with being tied up but the design does a good job of associating itself with connection rather than constrainment. This feeling is especially noticeable by the way the right stem of the letter playfully wraps around itself. The concept of playfulness and connectedness is important because, as a form of social media, Vine’s main objective is to link people to one another.
Another Gestalt principle highlighted in this picture is figure ground. The light blue shade of the circle is used to outline the “V”. The green matched the theme of a vine and is mellow enough to feel inviting. The color is also bright enough to contrast the white without being distracting and distorting the message of the overall picture.
I believe this logo was made with simplicity in mind. While it incorporates Gestalt principles, it is still legible and distinct.