Gannon’s Isle, a local small business that sells delicious homemade ice cream, incorporates several of the basic Gestalt principles into its logo design. Similarity is visible in the text, as the bold yellow letters stand out and draw the viewer’s eye. Placement is an obvious principle at work, as we use our inherent sense of direction to read top to bottom from “Gannons” to “Isle.” The cooler colors used in the graphic in the center are eye-catching, but don’t distract too much from the words at first glance. The words are of equal weight, and the novelty-style typeface with shadows gives it a light, fun feel as opposed to a more serious or traditionally “professional” wordmark. Continuation is used in the curvature of the trees, waves and ice cream characters, so we look at the scene smoothly from left to right and take it all in in one fell swoop. The close proximity of the characters is key, as it makes us feel a sense of connection and comfort, creating an actual meaning that relates to ice cream being fun! I feel that J.P. Crangle, the Gannon’s Isle designer and artist, did an effective job at visually communicating the feel of the fun, exciting experience that one would have if they went to Gannon’s for ice cream, and he achieved this success through the basic principles of Gestalt design.