Graphic Design in PR

Graphic Design is significant for many fields in the business, art, and media world. For my major, public relations, graphic design is important in many ways. Public Relations is defined as “a management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends” according to Broom and Sha’s “Cutlip & Center’s Effective Public Relations” textbook. PR is about providing a positive image for a client, brand, company etc. And graphic design is more than just designing on a computer,  but its sending a message to an audience. These two fields intertwine with each other because both fields are sending messages and trying to strengthen an image. Without graphic design, PR practioners would have a hard time sending a message across be causes no matter how great your message is, if it does not look presentable, it will be overlooked. In PR, one will have to make flyers, logos, brochures, newsletters, websites, etc. and to do that, graphic designers will need to be hired. Knowing how to use indesign and photoshop will be a huge benefit to those in the PR field. Graphic Design is a  huge help for PR industries when promoting an event. For example, here is a graphic design that promotes a jazz festival. 53f5b4397fef2This design is not only promoting an image for this man who is performing but it is promoting the event.

Another example of a graphic design in the PR industry are these two photos. It is promoting  a positive image for running, Nike, and a healthy lifestyle. Saying that with Nike, you will be running better and living a healthier life.Nike-Graphic-Design-for-PR

Without the graphic design field, PR would not be as strong as it is today. It is impossible for an image or representation to come across positive and attractive without graphic designs. The combination of a look of an image and the message of an image is what makes PR and graphic design so important to each other.

Rae Sanchez

Leave a Reply