The purpose of art is to inform and delight. As I was working on my poster, these words really spoke to me and stuck with me as I continued to develop my ideas. I reminded myself that poster needed to be both informative and visually appealing. Both of those things are necessary for good graphic design. Without one of them, the art loses all of its effectiveness. The other thing I found fascinating in the documentary was his comments on the iconic I Love New York graphic he created. He said that the graphic was a puzzle. It was not a difficult one, but it was a puzzle nonetheless, and that made viewers pay closer attention and remember the image they saw. By combining universally-known words and symbols, he created a very simple. yet memorable puzzle. I was able to apply this lesson to my poster as well.