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Helvetica

After having only been attending class for three weeks now, I can honestly say the way I view typefaces have completely changed. Well, first of all, three weeks ago I probably would have called them fonts. Secondly, prior to this class, the only real relationship I’ve ever had with typefaces was writing papers with Times New Roman.  I’ve only briefly worked with programs such as InDesign and Illustrator in the past. While I have subconsciously noticed typefaces in my everyday life before, “Helvetica” further opened my eyes to typefaces and their significance and importance.

Helvetica is so simple, yet so creative. The only way I could describe the Helvetica typeface is perfect. That’s probably why it is used so often- in billboards, magazines, signs, etc. The importance of using a fitting typeface in advertising shouldn’t go unnoticed, as the overall style of the advertisement is key in a business’s success. A typeface helps create a mood or grab the attention of the audience. The typeface is so perfect, that it often goes unnoticed. After watching this documentary, though, I have already started paying closer attention to typefaces I come in contact with every day. I can barely walk down Marshall Street without stopping and noticing the uniqueness of all of the typefaces outside the stores and restauraunts. What intrigued me the most, however, was societies’ reaction to Helvetica. I never knew people could be so passionate about typefaces. It is not only designers who are zealous about Helvetica, but everyday people. While I have to admit I will never be as passionate as some of the people in the documentary about typefaces in general, “Helvetica” definitely helped me gain a greater appreciation toward the importance of typefaces in our lives, especially Helvetica.

robertcampbell

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