It seems as though the people featured in the movie were either really in love with Helvetica and thought it was God’s gift to world or they really hated it and thought it was the devil. I on the other hand, feel indifferently about Helvetica. It is just a typeface people! The things I heard the people featured in the movie saying about Helvetica was really astonishing. They said Helvita changed the world of typeface and the world in general and I was siting there thinking…really? Maybe I am too young to know the impact Helvetica made on the world of design, but since I have never used the typeface ever, I can not at this time comprehend its intensity. However, after watching the movie and seeing everyone’s fascination or great dislike with the typeface I will use it and see if I like it or not. After watching the movie I have to see what all the hype is about. It seems like I have been missing out.