I never made the connection between the typeface Helvetica and the Helvetic Republic. The fact that Helvetica originated from Switzerland was very surprising and I love to think that the whole world uses Helvetica now. It’s as if there was a little part of Switzerland wherever they use Helvetica. The process to develop the typeface is much more intricate then I realized. I had never realized how common Helvetica was, and that all those signs all over the world were using the same typeface. I guess that it can be seen as another sign of globalization.
Another fascinating part of the movie Helvetica was the creation of the Olympics logo for Rio in 2016. Seeing all those multiple versions of sketches and design until they finally were able to settle on an idea. Also when the designers of the logo were explaining the thought process, it really showed that there was a real concept that they based their work on, and followed it. As they got closer to the final design, you could see how much they were going over the details, and how the slightest change could make the difference. I also admired the team work, because it must be hard to collaborate on something so precise and artistic since the designers must have started out with a very different vision from one another. I have definitely found a new appreciation for the logo for the Olympics in Brazil.