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Helvetica and Lupton

Part 1- In the documentary, Helvetica, there was something subtle yet amazing about how we recognize typefaces that surround us, especially ones like Helvetica. Prior to watching Helvetica, I hadn’t realized the extent of how much the typeface Helvetica is used and by how many different organizations, companies, and people. The documentary showed how in big cities, such as Berlin or New York, Helvetica is everywhere; it may not be in the same font or form, but the typeface is constant through many store name or marquees on buildings. What I particularly found interesting about the documentary was how strong one person could feel about a single typeface, like helvetica. I realized that different eyes experience different reactions to helvetica. To certain typographers, helvetica is a blessing, and to others, it’s nothing short of a curse in the world of typefaces.

Part 2- What I found interesting about Thinking With Type, particularly in Typeface Design, it discussed the process behind making one’s one type face. It really simplified the idea of creating your own style of letters, by breaking things down and starting off with the basic idea of a serif versus a sans-serif typeface. This made me think of the video we watched prior about the 2016 Olympic Games in Rio, and how creating your own typeface can help your work come in contact with people all over he world. People from all different countries will see this typeface and recognize that it’s not just a typeface, but a style that is all its own.

Part 3-  The most interesting part in Text was Space and Meaning. I felt that this section was particularly important because it stressed the idea that lessening or augmenting the space between letters can have a drastic difference in the meaning they portray. Spacing in between letters can either help emphasize the word that the letters make or almost confuse the reader, depending on the word and the company’s focus. Sometimes spacing or designs within spacing can help in being more creative when it comes to the name or logo of a company. If you have a word like “expansion” with the letters literally expanded or giving the illusion of expansion, then it makes a lot of sense to the reader.

 

Cory Fernandez

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