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How Much Helvetica?

I think that I, like everyone else, was shocked and a little freaked out by the way that one typeface or style is everywhere.  The film showed Helvetica on the street, in advertisements, on planes, and on forms.  It is easy to think of how much Helvetica is in our lives through our surroundings, but how much Helvetica do I chose?

The designers towards the end in the film weren’t completely positive about the aesthetic of Helvetica; it’s mainstream and unoriginal.  My first reaction to this was that I didn’t choose to use Helvetica in designs, that they were right it was so commonplace. When the film showed the sign of the Gap alluding that the typeface used was Helvetica I was unpleasantly surprised, I love the gap and I like the gap logo.  The film made me question the style choices that I make and reflect on how well style choices from my clothes to my homework font reflect who I am as a person.

In the end I came to understand that using/styling Helvetica is ok, as a typeface it has its merits.  It’s practical sometimes to be mainstream, but as a poster that I saw online so rightly states, “Be adventurous.  Don’t use Helvetica for absolutely everything.” Like in the film with Helvetica, if people see a style similar to one that they see everywhere the style or object loses its power to engender emotion or a response.  Maybe it’s time that I take some risks with my style choices that even though what I chose to do know is practical it doesn’t say anything about me.

sarahgrucza

One Comment

  1. While Helvetica is a very simple typeface that communicates well, it is not the only one that works well so I definitely agree with your conclusion. After reading the quotation from that poster, I feel inspired to take risks with my designs also!

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