The movie Objectified not only echoes Helvetica, but it also reinforces the ideas and principles we’ve been hearing about all semester. All design is about user experience, but industrial design may in fact be more intimate. There are certain objects that we use everyday. There are objects that we have attached memories to. With a physical object, we can hold it, wrap our hands around it, treasure it, or break if we wish. When Hella Jongerius was interviewed, she said that her job entails creating objects that people will want to spend money on and own. From there, the object really has the opportunity to become “part of the family;” it goes from being a ‘thing’ to “that chair that dad would always sit on,” or “that vase that mom loved.” These designs, once in the hands of consumers, become embedded with layers of meaning and memory. There are several points in the film that are also incredibly relevant to graphic design. One idea: some of the best examples of design are things that people hardly think were designed at all. It shouldn’t feel as if the design is hitting you in the face. In fact, most of the pieces shown in the film were incredibly simple, clean, and straightforward.

I did also find interesting that in some aspects industrial design works completely different from graphic design. Whereas in graphic design, you design with a specific, ideal audience in mind, in the Objectified world, most firms design for the extremes. In the case of the gardening shear redesign, the team chose to disregard the client’s ideal user, and instead chose to focus on the extremes: the weakest, the person with arthritis, the athlete, the fastest, the strongest. Only after designing with these people in mind, were they able to really attain their ideal object.


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