The main design lesson I gained from Objectified was that user experience is the most important aspect in designing anything, especially consumer products. Throughout the documentary, industrial designers spoke about products that were created or upgraded to better meet a specific audience’s needs. For example, the addition of a rubber grip to a vegetable peeler was thought of after a woman with arthritis complained about the original all-metal design.
People buy products because of their utility and ease of use. Therefore, designing with the consumer’s needs in mind, and even knowing their needs better than they might, is the most important aspect of industrial design. Even simple products, like a chair, are chosen based on how they best meet the wants and needs of the person purchasing the item. The ideas reflected in Objectified definitely carry over into graphic design — the experience of the user is an essential element of the design process.