My main take-away from “Objectified” was a new perspective of the scale of design. It was an interesting reminder than literally everything man-made in our world is designed with intention, from tables to chairs to clothing to toothbrushes to technology to pencils to packaging to earphones. Sometimes, taking a graphic design class can make us start to view design as a two-dimensional concept, but this video showed that anything and everything in our world is designed.
A great example of design all around us was the toothpick. I had never considered that a tiny, rudimentary wooden stick used for such a primitive purpose could be crafted with such a high level of precision, attention to detail, and intention. The serrated part of the toothpick that broke off to create a stand was so simple yet brilliant.
Another interesting moment from the film was the discussion of Target’s use of design. As a frequent customer at Target, I subconsciously choose Target over Walmart or other mass-producing low budget stores, but I’ve never thought about why. After watching the film, I realized that Target’s simple, eye-pleasing aesthetic is what draws me to return and keep shopping there. The design of our store can affect our mood and make us feel happier or sadder or more or less comfortable upon walking in without us even realizing it.
I was also interested in listening to the designers talk about the objects from their childhood that impacted them. This made me reflect on the objects that surrounded me growing up and how they made me feel. This was a fascinating perspective because while I’ve contemplated the emotional effect that music, art or literature has had on me, I’ve never put much thought into how the objects in my environment do. Overall, this film was a great new perspective on how design manifests itself in our environment.


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