Industrial design is something that plays a major role in everyone’s lives each day, but no one thinks twice about. We see industrial design the second we walk out of our homes, not to mention everywhere in our homes too. Industrial designers have to take a lot more into consideration than I thought. For example, when tools are being made they have to understand where the pressure points in the hands are so that the tools work.

One thing that surprised me in the video was when they were speaking about Target. Target has influenced pop culture thinking about the importance and virtue of design. Good design is something people want. Companies want people to buy their stuff. People want what is called, “the new now.” When something stays the same for too long, people lost interest. We want what is current, exciting and interesting.

Emily Perlman

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