Objectified is a video that changed my entire view about industrial design industry. As one of the speakers in the movie mentioned, “I want to have things that do not exist”, as well as the idea that even the most common things we used in our daily lives were designed intentionally with a purpose. For instance, simple objects like a toothbrush or a chair were designed to insure the comfort for the users. You know what is the best thing about industrial design? The best thing is that the users will not realize that the most common things appeared in their ordinary were all designed with a single purpose, to make them feel comfortable. Basically, the movie has mentioned the idea that “everything is designed” even though sometimes people didn’t realize designed objects in their real life. The main purpose and the motivation for the industrial designers is to make the user use more easily and comfortably.

Jiecheng XU

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