I also love to eat lunch Milton Glaser and that simple statement in the film impacted me. He saw beauty and meaning in the simple act of going to lunch with a few friends and I think this outlook on life impacted his designs. He drew because he loved to draw and created his best work when he was absolutely passionate about it. Like New York for example. The beginning of the film Milton discussed the creation of his most famous masterpiece the I heart New York. However, it was not until the very last few minutes of the documentary that he professed his absolute adoration for New York city. He was so absolutely proud, well, he loved it. Through this love he was able to change how other people see New York City and their own home towns in general, through design.
This film showed me a look into the life of another designer but I really enjoyed learning about him as a person. The way he has worked in the same office all his life, that he sat amongst all his employees, and that he chose the building he worked in to hear the children play downstairs, even though it was never really said if he had children of his own. The relationship he had with the people who have worked with him is what really exemplified his character. He respected those he worked with and saw absolute potential, and they felt that. Now how does this relate to how I view design? Well, I view design now as a representation of the mind of the person who created it. Good design, long lasting design, from what I have seen so far in this class, comes from those creators who have a passion and respect for the world around them.
Milton Glaser’s vision is something we see in graphic design every single day. He has made so many influential designs that resonate with me, and many other people. Being that I am from New York, I saw the influence of his I Love New York design everyday.
Few logos are as recognizable and ubiquitous as the I ❤️ NY logo — it is probably among the major icons of New York City, alongside the Statue of Liberty and the Empire State Building. The vibrant and dynamic atmosphere of New York City encouraged Milton Glaser to create the icon in order to promote the city in the 1970s as crime rates pushed to an all-time high and tourism was at an all-time low.
The symbiotic relationship between Glaser and his environment allowed him to create the profound impacts beyond just the logo with the creation of Push Pin Studios and New York Magazine. His work was avant-garde and revolutionary in forging the way for graphic design and allowed art to be used as a cultural definition. For him, creating art was just a sense of gift giving because it’s what artists do — the ability to create commonalities and relationships through art seems almost like a by-product, not always intentional but somehow always necessary.
If Glaser had lived and been raised in a different city, his work probably would not have been as influential as it is today. The vibrant and dynamic atmosphere of New York City allowed him to think about world issues, gain entirely unique experiences, and meet fascinating people that surely shaped his work. New York City was and is progressive and contemporary — and while his talent and skill sure took him a long way — this was the town that made it possible.
The Milton Glaser film was both very interesting as well as very informational. The movie touched upon the importance of design and how design is not just about creating something aesthetically pleasing. Creating good designs should be about conveying a story or message to the viewer. Leaving the viewer wanting to know more or encouraging them to look at your design just a few seconds longer is a skill of great designers. What I found very interesting from the video is one of the reasons they attributed the “I Heart NY” designs popularity. They stated that the design functioned almost like a puzzle that the viewer wanted to solve. By using the image of a heart as opposed to the word “love” or “like” made the design infinitely more interesting.
This showed me that it would be more beneficial to approach my poster project by not just trying to create something that is aesthetically pleasing. It would be more beneficial to create something interesting that created a response in the viewer. The design should not only be impressive to the viewer but it should want them to know more about the event or subject of the design. This video has given me a renewed view on how I should approach my poster design.
Overall, I loved this documentary on Milton Glaser. I think what shocked me most was the fact that I had seen a large majority of his work, but until now, I only thought to attribute credit to whoever he was creating for, not for the graphic designer himself. This class, along with both of the documentaries we’ve watched so far, has completely transformed my appreciation for the talent and hard work that goes into creating a genuinely effective design.
When you see the iconic “I (heart) NY” stamped on anything from shirts to shot glasses, you’re brain, or at least my brain, doesn’t automatically view it as a graphic design. Until this class, and until this documentary, it seemed like someone just typed it out one day and decided to sell it to unsuspecting tourists. Now, however, I can appreciate what went into creating the typeface, getting the kerning just so, and getting it to be an effective graphic design that is simple yet still holds great force.
This documentary also assured me that failure is really the only way I’ll grow within this class. Through failure you can find far more inspiration than through consistent success. By embracing your failures, like Glaser suggests, you learn to absorb all of the criticism that comes with it and allow yourself the opportunity to makes something really excellent.
Different from architecture and artists, most designers are unknown, even those famous one, because people usually do not realize they live in a world made by designers and gets used to. No one would care who design this front or how much different if we change the look of it. Therefore, designers actually change the way people live, intentionally or unintentionally influence the aesthetic standard.
Milton Glaser is the personification of American graphic design. Best known for co-founding New York Magazine and creating the enduring “I ♥ NY” campaign, I love this logol so much and I even do not why, and I think that is the power of design. It is cute and so simple, and always stay in people’s mind. I ♥ PARIS, I ♥ CHINA, ect. The little heart convey and express people’s love to their city. No language needed, a little heart include everything.
The full breadth of Glaser’s remarkable artistic output is revealed in this documentary portrait, MILTON GLASER: TO INFORM AND DELIGHT. From newspapers and magazine designs, to interior spaces, logos and brand identities, to his celebrated prints, drawings, posters and paintings, the documentary offers audiences a much richer appreciation for one of the great modern renaissance men. I can feel his passion to things he is doing. His pronounciation is not very clear. I did not get everything, but I think I already learnt a lot from him!
After taking this course, I have to say I like the way to glance into everyday moment of designers’ lives. I started to pay attention to the details in my life, from the posters on the streets, to the font choice on magazines. The world we live has a lot of fun!
“We should always operate by interruption.”
One of Glaser’s coworkers used this quote, from Glaser, to describe a memory he had of him while working. He went to him while he was on the phone and Glaser was able to design while still holding the phone conversation. This mentality and drive was an important life lesson that stuck out to me. Glaser clearly showed his passion for design, and he was able to focus on two things at once because he knew his passion so well.
The passion and drive has made me aware of how important it is to do things that I am able to connect with and represent part of myself through. This does not mean that the concept has to clearly show who I am. I like coffee, but I’m not a coffee aficionado. However, the New York Coffee Festival interested me and I ran with it. Each move I make is a personal choice, and through that, it feels natural.
Glaser also mentioned that he thinks of design not as a service, but rather as a cultural value. There’s a reason for placing every bit of detail on the page: to offer some kind of impact. Although companies look to people to design things, the designs have a cultural impact. And that also goes with the posters. The poster must be appealing and offer some enticing impact to the viewer. How that impact comes about can come from all different ways. Glaser mentioned that he created the I Heart NY design and made not a cent, but he was proud to be part of such a tremendous movement of attitude and pride for New York City.
I have been familiar with Milton Glaser and his work from a young age- my mom has a degree in art education and my grandfather previously owned his own graphic design firm. From a young age, I would spend many weekends at MOMA and the MET. I would spend my summers painting outside at my grandparents house in Monticello, New York. One summer I was working on a painting that involved flowers and triangles and I could not seems to get the design right. As I struggled, my grandfather quoted Glaser, “You must embrace failure”.
I stepped back from my design and embraced the uneven blobs of colors. I was able to accept the painting for what it was and learn for the next time. I think embracing our failures is necessary as we continue designing. If we are constantly successful, we are stagnant. Without failure, we would not take risks and we would not improve. Only by embracing failure can we improve, edit and create stronger pieces of work.
After I watched “To inform and Delight”, I have a renew sense of how to creative a poster. In the video, Milton Glaser said that the process of design is the process of make the idea transfer to reality. The most important thing for design a poster is make the audience completely understand what you want to tell them not showing how complex and amazing poster you can draw. Each component need to have their own meaning. Color, font, composing need to be carefully planed. It do have a big impact on my poster assignment. Before, I just want to make my poster look beautiful and gorgeous so I add a lot non useful composing. It might make audience confused about it. However, I am going to make it simply and easy to understand.
“To Inform and Delight” really struck me by how little recognition graphic designers get for their work. Essentially everyone has seen the classic I<3NY logo, and rarely does someone question where this symbol originated. The film made me think about the fact that even I have never considered where famously known symbols or logos come from. During the film, I really appreciated how Milton Glaser approached the graphic design world. While his work is well known, he is not known for producing it, nor does he get any money for the I<3NY symbol. Although Glaser does not get paid for his work, he still enjoys working in the design world. That is what I enjoyed so much about the film; designers love their craft so much that they are willing to do work basically for free.
Other major symbols that Milton created, which I had never even thought to consider who was behind it, is the Brooklyn Brewery symbol, as well as the cover for Fortune 500. With these symbols comes the inspiration for what I hope to create in my projects throughout the semester. What I really like about Milton’s work is that everything is very simple. This resonates with me because for my work, I really like to use simple text and symbols. I prefer that the message come across in a clear way that isn’t distracted by miscellaneous text or images.
The “I Heart NY” logo is a famous and iconic symbol. It’s used everywhere you can think in the state of New York. On “Welcome to NY” signs, in every gift shop known to man in the state, and on t-shirts, mugs, key chains, etc. It never occurred to me to wonder who came up with that design. Before watching this documentary, I would have guessed someone within the NY state government came up with it as an advertising campaign and it just kind of stuck. But I was very wrong. It was world renowned graphic designer Milton Glaser, and it blows my mind that to this day he has not made a single dollar off of that design. That was one of the facts that I was taken back by the most in this documentary, how little designers are paid. Between the “I Heart NY” logo and the Fortune 500 logo, Glaser should have enough money to retire given how often they are used. However, that is not the case in the slightest. It’s crazy to me how easy it is for graphic designers to be taken advantage of in this sense, and to be honest I didn’t understand why Glaser seemed to not have an issue with it. I understand his love for the job is greater than what any compensation can live up to, but at the same time he should be paid for all of his hard work.
The second thing that stuck with me from this video was how Glaser talked about travel. He said in the documentary, “travel penetrates consciousness”, and I thought that was an accurate and beautiful statement. I never thought of travel in that way, but travel does expose us to different cultures, ideas, and ways of life. I can imagine it would be impossible to simply forget that when the trip is over; whether one realizes it or not that experience sticks with you for your whole life. As someone who loves to creatively write, I feel like travel is important to that field of creativity as well. The more you know the more you can write about, and the more you travel the more you know. The two concepts go hand in hand in a way I never would have realized until I watched this documentary.
I enjoyed the documentary To Inform and Delight about Milton Glaser. One thing that really stood out to me in the film was when Glaser said, “drawing is thinking.” I found it interesting his approach in creating a design, and the ways in which drawing and sketching helped him develop his ideas. I can learn from this aspect in regards to my own poster. Sketching and drawing is always the first step when developing ideas and it helps you in the long run.
In the documentary Glaser said that graphic design is a puzzle, and the best way to be a designer is to find and create what best suits the audience. An example of this is his creation of the legendary “I <3 New York.” The idea was simple, creative, and unique, and because of this the design caught fire and was used over and over again. I thought it was interesting that Glaser never received any money from creating this popular design.
I hope I am able to apply many of Milton Glaser’s techniques to my own poster, and I hope in the end it comes together seamlessly, as Glaser’s designs always do.
“To inform and Delight,” inspired me to change the way I am going to approach my work in this class. In Milton Glaser’s documentary, there is a point where he said “I never could get the idea through my head that I could make a living making paintings that somebody would buy and put in their house. It just seemed so weird to me. I wanted to do work that was public. I wanted to do work that was on the street. I wanted to do work that people saw.” As an advertising student this greatly resonated with me because I feel the same way. I want to produce work that people will see and have some opinion whether it be a billboard one the side of the road or a TV commercial about even a product that may change the way people look at a company. Currently I feel like I am struggling in this class because I have so many ideas and feel like my execution is failing because I am still not use to Indesign and Illustrator. But now after watching this documentary I feel more encouraged to practice more and more. Milton Glaser found that the best purpose of art is to “inform and delight,” and I believe that is the goal for every project while in school and in the outside world. Every element we choose to affects whether its going to inform and delight a a consumer in the advertising world. Is it clear? Is it smart? Does it make you want/need/help it? These are all questions I will ask myself throughout the rest of my college career into my occupation. Whether it be an advertiser, designer or an illustrator the transfer of an great idea from your head to something real is more exciting in itself. Thanks Milton Glaser and Professor Strong!!!
Reads the sign above Milton Glaser’s New York studio, as reported by New York Times Style Magazine in 2015. Glaser’s endeavors, both as a professional and even as a fledgling artist drawing naked women at the request of his childhood friends, embody this mantra. He channels art into important, often times iconic, work that serves the public.
From his establishing of New York Magazine, creating the I Heart NY symbol to boost regional morale, designing grocery stores and later an environmentally conservative campus for Stony Brook University, Glaser has put his artistic expertise to practical use for the benefit of innumerable Americans.
As a Newspaper & Online Journalism major, I found one of the most compelling parts of this documentary to be the reinvention of service journalism that Glaser undertook as the “editorial force” of New York Magazine. They ran pieces advising the public on how to cope with changes in their communities and local businesses, rather running promotional stories about corporate interests and activities. Glaser and the editorial staff were decidedly on the side of the citizen.
I think his journalistic judgment demonstrates how Glaser’s influence has manifested externally, as art that serves a purpose and constantly works for the public.
Milton Glaser has many unique opinions on what makes art, art. In the documentary he stated that he views graphic design as a puzzle, in which the artist must find the most efficient way to reach their audience. He does this by finding the design that best suits the message itself, and which is most receptive to the audience it aims to impact. This is how he brainstormed the legendary “I <3 New York” symbol. Glaser created a simple yet powerful symbol that encapsulates a feeling, which transforms the “I <3 New York” design into a movement.
One of the most interesting aspects of this documentary was Glaser’s outlook on the purpose of design. I was very interested when he mentioned that one of his most educational jobs was working for a supermarket, because he had to create designs that could resonate with the average American. Communication is the fundamental aspect of graphic design, which should act “in the service of our culture”, according to Glaser.
Each of these points that Glaser makes are powerful, and have made a big impression on me. His belief in design as a puzzle, as a feeling, and as a service to our culture are all purposes of design I had not yet carefully considered. These purposes of design elevate the previous notion of commercial art as simple pandering to a customer into much more. Graphic design and commercial art become a responsibility, which should communicate effectively to their audiences. Glaser believes that “art is art”, and there should be no clear divide between commercial and fine art, because all art serves a purpose and represents a meaning.
Milton Glaser doesn’t even know. Just kidding. But is there a perfect definition of art? Milton Glaser searched most of his life to define this word and the best definition he found was this… “The purpose of art is to inform and delight”. This definition is simple yet it makes you think. How does one define art and who defines it? If I think something is informing and delightful but my friend doesn’t, is it still art? People have different perceptions of what art is because people have different perceptions of what is informing and delightful.
As of right now, I am still struggling with this course. I know I have great ideas in my head and I know what I want my designs (like my poster) to look like however, I cannot transfer my ideas onto the computer. I think this is the most difficult part of this class for me. Also, to me what looks good might not look good to my peers. It is challenging to try to please everyone. What I learned from Milton Glaser is that first he is a genius. If I could be half as successful as Milton Glaser, I would be happy with life. This is the man who made the iconic I <3 NY logo. I was shocked to hear that Glaser never made a profit from this logo because it is so successful. However, I guess his pride outweighs any amount of money. Anyways, I also learned that Milton Glaser never gave up. He always found a way to persevere through obstacles and that is what I need to be doing with my projects, especially for the poster. I also learned it is always good to have help and bounce ideas back and forth with peers. With Milton Glaser, he had Jean Michael. Even though Jean Michael could not speak english, him and Glaser communicated with art to make their artwork even more extraordinary. In this film I learned that Glaser is a very positive man, and his positivity is what inspires me to do the best that I can in this course.
Graphic design, though mute and simple, has the ability to influence emotions. I *heart* NY designer, Milton Glaser, discussed how his creation shifted the city’s conscience from being indifferent to declaring love for a place. A design, simple in color and type, made an average New Yorker stop and proclaim a sense of pride in where they are from. Power rested in these four characters.
A design finds its power in the ability to operate by interruption. Whether walking through Newhouse hallways or through H&M, when you do a double-take at a design, it has interrupted you.
Glaser said this, “Everything is related and defined by its opposite.” He may have been referring to the use of color or value or type. But as a Black woman, I have a very intimate interpretation of that sentiment. Everything is defined by its opposite. The social construction of whiteness as pure, pristine, and good innately defines Blackness as its antipode…leaving it to mean dirty, dark, and bad. Because blackness has overwhelmingly negative connotations in the societal context, Black people are unjustly dehumanized, demonized, and innately linked to criminality.
Art can play a vital role in helping to bring awareness to and dismantle negative stereotypes that blame people with non-heteronormative identities as the cause of societal plagues. The film discussed the button series that used simple design and type to protest political and social systems. It is a delight to see a portion of graphic design informing and inciting change amongst the public.
As a someone who is new to graphic design, perhaps the biggest fear I have is making a “mistake”. However, after watching “To Inform and Delight”, I am much less afraid of making a “mistake” because Milton Glaser’s sees mistakes and misunderstandings are part of the design. Glaser said that a piece of work comes to life in the moment with its reaction, including mistakes. That theory particularly struck a chord with me. Rather than seeing something as a mistake, a misunderstanding, or a blunder, Milton Glaser sees it as part of the design and part of the reaction. In that way, mistakes are no longer really mistakes, but just an unplanned reaction of the work.
This idea of mistakes being part of the design also ties into Glaser’s work with Michel Folon. Glaser and Folon did not speak the same language, so their work together was full of misunderstandings that could be viewed as errors, however they decided to view them as part of the design. The misunderstandings were part of what made up their final products which influences me to believe that even when I have a misunderstanding with technology or make any sort of mistake, it will end up contributing to my project rather than ruining it. Graphic designers have to roll with the mistakes and reactions because it will be part of the whole piece in the end. Overall, Milton Glaser’s outlook on design was very positive and informed me that designers are not perfect, but that imperfection is necessary.
I found the documentary about Milton Glaser to be incredibly informative and eye opening. I hadn’t known much about who Glaser was, but after watching the video I was able to respect him and better understand his work. Growing up in New York City, I passed the I <3 NEW YORK sign on a daily basis. I had never thought about the fact that someone designed that symbol and put so much thought into it. I was able to apply a lot of what I learned in class to help understand Glaser’s ideas and thought processes. Every color was intentional. Every letter curve was well thought out. There was a conscious decision made to make the letters in sans serif font, instead of serif. Through these decisions, Glaser was effectively able to show the heartbeat of New York City within his simple yet iconic design.
This documentary gave us a glimpse into the life of design genius Milton Glaser. My first impression of Glaser was that he was a bit all over the place but with a grandfatherly heart – which I suppose is not a bad thing to be in the design field. As the film progressed, I honestly found myself more interested in him as a person rather than his design work. When the film toured his office, we saw that he still works in an open space where everyone can see everyone. I loved how he justified the ability to call out across the room as a time saver when I could tell he thinks it really is just more fun. Who uses memos anyways? I thought Glaser to be oddly relaxed despite the supreme quality and workload demanded of him each day. Perhaps his relaxed personality is the reason his designs reach such a beautiful simplicity. Take the “I <3 NY" graphic for example. It is just text and a single, already well-known symbol. He did not have to create anything out of thin air and next thing he knows it has erupted across the globe and countless parodies of it have been created but he just shrugs it off like it is no big deal. The man is a legend, not only for his mastery of design but for his character and the way he carries himself. If you could have dinner with any famous artist who would it be? I'm eating with Milton Glaser.
My main takeaway from the film was the importance of allowing the viewer to piece together the design. A great example of this was when Glaser created the “I love New York” Logo. This design is so successful because it activates the problem-solving part of the brain. When you see the design, you are forced to interpret the heart symbol as “love” and NY as “New York” in order to understand the message. By giving viewers the opportunity to figure out the design for themselves, they are left with a stronger impression of it and are more likely to commit it to memory. This idea has affected my poster because I am now trying to use a simple yet unique design that the viewer needs to piece together to understand. By designing an image that truly captures the event, a designer has the capacity to leave a lasting impression on the public, making their message stand out from all the rest.
In the documentary about Milton Glaser, I was able to take away a lot about how a designer’s brain works. One of the major key points I found in this video was when Glaser said: “It shouldn’t look like it was designed; it should look like it just happened.” I have been thinking about that phrase and what Glaser meant when he said that. I have come to the conclusion that he meant that everything should just fall into place. A design should just come together in the end, and nothing should feel out of place or awkward. Even though the work that went into the design was probably countless hours, it should not necessarily look like that. It should seem like the design formed itself. I thought about that when I was working on my poster, and it is a lot harder than it sounds. I put so much work into this poster, yet it almost should not like that. It should look like the poster “just happened.” I hope that my poster is able to come together enough to look like everything just fell into place.
The purpose of art is to inform and delight. As I was working on my poster, these words really spoke to me and stuck with me as I continued to develop my ideas. I reminded myself that poster needed to be both informative and visually appealing. Both of those things are necessary for good graphic design. Without one of them, the art loses all of its effectiveness. The other thing I found fascinating in the documentary was his comments on the iconic I Love New York graphic he created. He said that the graphic was a puzzle. It was not a difficult one, but it was a puzzle nonetheless, and that made viewers pay closer attention and remember the image they saw. By combining universally-known words and symbols, he created a very simple. yet memorable puzzle. I was able to apply this lesson to my poster as well.
One of Milton Glaser’s most interesting concept he presented was the idea that his designs were able to reinvent the way others see the world. By being an artist and creating graphic designs, he was able to do more than just create images for magazines and posters, he changed ways in which people lived. For example, Glaser says in the film that one of the best things he ever did was an article about cheap restaurants in New York City. This article wasn’t simply a fun piece, but something that had affects on the way people lived. He broke down a wall and made it more acceptable for middle class New Yorkers to eat a cheap restaurants. This concept is something I’ve been realizing more and more as I learn about the ins and outs of graphic design. The fact that an image or an article could have such a strong impact on how people view the world is something I never really understood until I started this class. Communication in every field is such a powerful object to impact the world around us.
After I watched Milton Glaser’s documentary”To inform and Delight”, I am surprised how a great graphic designer’s opinions on what he does. In the video, Glaser says that when he is drawing or designing poster, it is the process of transforming the ideas to reality, which is amazing and fun. Also, he points out that the most important thing is to let people feel connect to the design( painting, poster) and make sure that they totally understand what you try to say. When we design our poster, it is not meaning the poster that is the most complicated is the best, but the poster that make the audience understand easily is the best. Every color we pick, every element, every typefaces we choose has to help the audience understand what we are trying to say. It is not about how difficult the techniques we use, but about how the idea we have in our mind, and how we efficiently transfer the idea to a real poster and successfully send message to the audience. When I first thought of making a poster, I was afraid because I have no deign foundation and is a bad painter, so I felt stressful and confused.But now I know the idea is the important, and being simple is better to be complicated. When I decided the poster for “Fruit Beer Festival”, I just combine multiple fruit with beer, to make simple but cute illustrations.
What I took away the most from watching Milton Glaser’s “To Inform and Delight” is that simplicity is key. I grew up with my parents constantly telling me that “less is more”, not specifically towards graphics but more towards the little things in life like putting on makeup. But after watching this documentary, I realized this can relate to graphics in many ways. When working on a graphics project, I always try to show all the skills I have learned from this class and previous classes onto that one 7×11 online document to impress my professors. What I have come to understand it that that is not necessarily the correct thing to be doing. Design is not about showing all of the skills and talents you have with Indesign or Illustrator but more about the actual idea and concept and how you present that in your work. Milton showed the world this when he created the I <3 NY slogan. It is something so simple that anyone can create but it it is the impact, the message and the meaning that makes it so essential. This documentary has also made me reconsider my poster idea. It has influenced me to change my idea and make it more simple but with a more impactful message.
A concept that I strongly agreed with was when Milton said “conversation makes for a better product.” I can relate to this since I always ask for many opinions when it comes to my work. Even if it is not graphics related, I always ask my friends or families option because I believe that the more eyes the better and the more critique the more you will learn. I am going to take away the concepts I have learned from this film to further knowledge myself on graphics and to improve my work in the future.
Milton Glaser seems work for the art of his whole life, and he loves it. He got talent at drawing and creating. However, “do good work” a simple sentence from his junior high school chemistry teacher always encourages him to work hard. So good art piece not only depends on talent but also need persistent work. Glaser created the symbol of “I love NY.” I felt creating is not just about graphics and tons of pictures, sometimes it is just a fantastic idea. Glaser talked about his idea of creating “I love NY.” It is a very simple symbol, but simple things always easy to remember. This influences my idea of setting up a poster. At first, I was thinking about poster should use many graphics, but now I changed my view, the poster can be creative and simple at the same time. The idea is more important than graphics. Glaser said, “Drawing is his essential source; drawing is a way to understand the world; drawing is thinking.” Also, he talked about history is not the enemy, people can create from raw material. So people should not limit themselves when they are creating, they should absorb as many resources as they can. Glaser’s artworks spread to the other areas as well, such as menu, the interior of restaurants, food packings, supermarket signboards, etc. Through these, he got the idea of simple is an essential element for creating. Overall, whether people is designing a poster or the other work, thinking is a process, and simple is always better.
The main concept that stood out to me within this documentary was Glaser’s quote saying, “It shouldn’t look like it was designed. It should look like it happened.” Yes in both of the documentaries we have watched and in your instruction it is mentioned that simplicity is key and that if you can take things away, you probably should. Yet, this statement made me understand the graphic design world and this insight especially a little more clearer. A design should have a distinct concept that is understandable from the getgo. It should not look busy or crazy to show as many design techniques or skills as possible, similar to what I may have done in my first draft of the poster. As later reminded in the film with his friend and fellow artist Colon, their images and design communicated on its own. No written words or prerequisite brainstorming was needed, the idea simply just happened. I can definitely apply this to my next projects to just remind myself to relax and let things happen creatively as the mind comes up with them. If I am stuck on a concept or am searching for an inspiration for things, I need to not worry and just let it come to me – just like the I <3 NY design which occurred to him in a taxi of all places.
“Drawing is a way of understanding the world”. These words, spoken by world famous graphic designer, Milton Glaser, in the documentary “To Inform and Delight” finally put the entire concept of graphic design in a perspective that I could understand. As many times as I had been told “less is more” and “white space is your friend”, I always over complicated every assignment I was given (this was especially evident in the first draft of my poster). After watching the above documentary, I realized that graphics, like the very nature of the universe, must work in perfect harmony and that understanding the world is not as daunting a task as it may seem. Everything works together in unison and that is what I will strive for on every graphics project to come. The other Milton Glaser statement that made me relate to graphic designers in a new way was “I try to express movement, like in music. and I strive to elicit an emotional response”. Growing up in a theatrical household and always being on stage, I, too, am responsive to music and try to connect to a part of my audience that allows them to feel, learn, and grow. I never imagined that graphic designers had that same power. This documentary made me realize that graphic designers are not only artists, but, powerful intellectuals that express the beauty of life through words and pictures.
After reading through many definitions of art, Milton Glaser decided to share one definition that he felt best represents the word.
He said, “the purpose of art is to inform and delight.”
In relation to the poster assignment, the definition fits verbatim. Every poster should be visually appealing while still being informative on the event. Although the visual aspect supports the informative part of the poster, the words used truly inform the audience.
But, not all pieces of art incorporate words. Some people may think that lacking words omits the artwork from informing the audience; however, those people could not be more incorrect. Every piece of artwork informs its audience. Sometimes people interpret and get informed in different ways, but just because a piece of artwork is just a visual does not mean it only exists to delight. Everything in art is intentional and there is always an underlying message. Thus, I agree with Glaser’s choice of definition.
Something else that I found very interesting was that Glaser and his wife worked on children’s books as a team. He said conversation makes for a better product and I could not agree more. I think constructive feedback helps evolve art and pushes the message it expresses.
Because my parents work together on marketing their jewelry business, I am able to see firsthand the open conversation they have about ads, posters, etc. A lot of the time they ask for my opinion, which puts another set of eyes on the product before it is final.
In my opinion, the more people inputing feedback, the better. Although all feedback may not be used, it is so useful to hear other people’s opinions. It can help create an amazing piece of art or even spark new ideas.
And I love that we critique in class for that very reason. In high school, I took photography for two years and about a week before a project was due, we would have a critique day. During my senior year, I did an Independent Project in Art, and every other week we would split up into groups and talk about everyone’s work.
Those days were very helpful because I got feedback from my peers as well as my teachers. Some were compliments and some were constructive criticisms, but all were helpful in me creating pieces of art I was proud of.
To be confident that your artwork informs and delights, you must be open to hearing feedback. If you are not open to that, you are trapping yourself in a box. Conversation and criticism is necessary to create an amazing piece of artwork.
To me, the most interesting part of the Milton Glaser documentary was hearing about his relationship with Jean Michel Folon. I wondered how they were able to communicate at all if they were speaking two different languages, let alone how they were able to forge a close friendship without actually understanding each other’s words. I wondered about little things they may have noticed about each other that helped with communication: facial expressions, hand gestures, or tone of voice. There had to have been something between them that was understood despite the barriers.
This now has me thinking about what makes design universal. Everyone in the world comes from different backgrounds, has different areas of expertise, speaks different languages – so it’s easy for things to get lost in translation. It’s important for designers to remember this and try to create work that speaks to everyone. Simplicity seems to be a huge factor, as Glaser learned while designing supermarkets and embodied in his “I Love NY” design (which I could have drawn myself, but has now been embraced around the world). It allows designers to communicate messages clearly and cleanly.
The documentary tells the story of how the legendary font, Helvetica, got designed and developed. The documentary interviewed many designers from different generations to discuss their feeling about the font and its orginal. The documentary discuessed both postive and negative sides of the font. the good thing about this font is that it is straight, clear, and readable while the bad thing is it is lack of design, too common used and too straight.
I feel like everything that has been designed contains at least an idea from the designer, it is probably the designer wants the font to be sample and commoned used. It is not nevessary that everything design must be fancy and unique, some people hates to be outstanding from the public and will choose the conservative way which will not make any mistake and can be used under any circumstance. sometimes the most usual thing will stand out everywhere. As now we can see, the font Helvetica has become one of the most common used font in the world; it is even like a sign of the industrial civilization and mechanization.
“Type is saying things to us at all time.” — Rick Poynor. After watching the movie”Helvetica”, I find that helvetica exist in everywhere in our daily life. There is no doubt that helvetica is successful and have a big impact on world typeface. It almost can say we cannot live without using it now inescapability.In this movie, it introduced three generation font designer. They hold a different attitude about helvetica. The old designer in 1950s to 1960s are severely affect by Modernism，they think the font does not convey information, but make text reading clearly and simply; the annual generation was affect by post-modernism, they think helvetica is terrible, the design should be individualistic.They prefer extreme difficult understand style font; But the young generation of designers preserved an attitude of neutrality，they prefer to use Helvetica but not abused. In my opinion, I agree the young generation. In the new cultural background we need to search for a way to retain the original flavor of the innovation development.
One of the most interesting parts of the documentary for me was the clash in thought about the values and detriments of this ubiquitous typeface. One the one side, people argue for Helvetica for its ability to be clear, readable, straight forward, neutral, and its ability to bring order. Whereas the other side criticizes the typeface for some of those very same reasons. It lacks personality, imagination, and is too commonly used.
In reference to those who argued the benefits of its ability to provide order and neutrality, at first I was surprised. I never thought of design in regards to something that provides order and clear conveyance of information. When thinking of design I always thought of wild flourishes, extravagance, and imagination. But now I realize that the connection is you can’t have imaginative designs without order to them to make sure they are clearly conveying your message.
Finally, I thought one of the coolest parts of the documentary was its demonstration of how different types of text elicit different emotions. I had never thought about that so strongly before and it was cool to experience my own reactions to something I thought was so lacking of importance.
Over the summer, I remember watching a Youtube video where the girl behind the camera held up her laptop and stamped right across her black case were the following words: Artsy design slogan in tightly kerned Helvetica. It’s funny how it is only now that I am realizing the irony of the design – yes, it was written in Helvetica – but also the sheer prevalence of such a basic font that has effectively revolutionized the design world.
Personally, I find the ubiquity of Helvetica to be the most striking. Now, as we spend more time looking at a myriad of screens instead of the world around us, it’s crazy to think that most everything is written in some form or derivative of Helvetica. In the documentary, I find the shift in typefaces to a more idealistic style after the end of World War II to be fascinating. In an attempt to create a more accessible typeface that allowed transparency between company and consumer, as well as the image of a responsible, accountable company that was also more human and personal, Helvetica was born. With its more neutral appearance and lack of hand techniques that were characteristic of older script typefaces, it’s no wonder that Helvetica exploded in popularity.
Not going to lie, after watching the movie, I proceeded to examine all the different typefaces in the numerous windows plastering my computer screen. Perhaps, my eyes fooled me, but I’d like to think that yes, Helvetica is in fact everywhere.
Throughout the movie Helvetica, we saw how commonly used Helvetica is by businesses, government agencies, and regular people daily. We also heard the varying opinions on Helvetica, from people who believed it was the greatest font of all time to those who could not believe it was still in use. While there were many varying opinions and uses of this popular font, there were some important things I learned about typography in general. One of the most crucial pieces of advice I learned form the film is that how easily you can read something, and whether your eye wants to read it, is critical in judging a typeface. The second piece of advice I found fascinating is that the same typeface has the ability to take on different personalities depending on the way it is used. An example they used in the film is that AmericanAirlines and American Apparel both use the same font for their company’s name. However, due to the very different personalities of the companies, as well as the coloring used in the company’s name, the typeface translates completely different meanings. Lastly, one of the most interesting things I heard in the film is the belief that the reader should not be aware of the typeface at all. For example, if something is written in Comic Sans it is not uncommon that the reader would be fully aware that they are reading Comic Sans. But if the graphic designer can chose something that fits with the content, the reader should only be aware of the information and the way it is conveyed to them as opposed to the technical typeface being used.
Helvetica is considered a “modern type”, because of its emergence after World World II, and the fact that it was created mechanically rather than manually. The history of Helvetica is fascinating, and even more fascinating is that this type is nearly unavoidable in today’s world.
As I watched the documentary on Helvetica, I was struggling to decide how I felt about the type. Throughout the film, I became more and more aware of how often I had seen the Helvetica type without recognizing or registering it. The documentary declares that the main functionality of a type is its clarity, and I think that Helvetica is so easily readable because of its mediocracy. One of the designers featured in the film said that typeface should be a “nuetral canvas for the context”, and I believe Helvetica accomplishes this perfectly because it is so unremarkable, which allows the reader to focus solely on the content of the type.
While certain people within the film discussed the virtual perfection of the type, though I recognize its versatility and usability, I would personally classify myself unimpressed with it. Helvetica doesn’t bother me particularly, but I also don’t have an emotional response to it, which is the factor that one of the designers claims truly makes a type meaningful.
After watching the movie Helvetica not only did I notice the type more around me, but it also opened my mind to the endless possibilities that types offer. The controversy behind one simple yet elegant type shows just how differently minds think of people whose designs are praised. The total separation of support and disgust for Helvetica amazed me the most.
One of the speakers during the documentary discussed how Helvetica is able to seem accessible, accountable and transparent, but the design as a whole does not HAVE to be that way. The type adds a whole new aspect to the design even though that may not be the image that is truly being shown.
After I got home from class the day of watching the movie, I decided to flip through my record collection because type is all over records and creates a whole new meaning. I was able to pick out the ones that used Helvetica, but I also really questioned why some of the covers used the typefaces they did. Each and every one has to create an image for the album and reflect the artist or band. It amazes me how much a typeface really can change things because I never thought about it before, but now I catch myself thinking about why the designers chose the ones they did.
I will never again be able to click on Word without thinking about all the people, talent, and thought that went behind every letter I type. The way the movie was organized, with interviews from designers to examples of Helvetica in our every day lives was powerful. It forced me to realize that I am taking in a lot more sensory information every day then I am even consciously processing. The fact that the designer behind the Schine entrance sign decided to use Helvetica changes that way I feel about a place I visit every day. However, the most astounding and beautiful feature of the film was the designers themselves.
When someone asks me to think of a designer, I really had no image that popped up in my head. After this, well, I picture someone extremely passionate about their work. For example, the designer who showed the Coca-cola advertisements pre-Helvetica, and then the Coca-cola advertisements after Helvetica. The way he described he felt, like he was walking in a desert and had a mouth full of sand and Helvetica was that fresh glass of water. He sees the absolute importance of design and type and his sense of passion helped me to feel the same sense of importance (and to realize how beneficial this class will be).
You know what I never noticed until I saw this film? The typeface Helvetica is literally everywhere!!! When I say everywhere, I mean everywhere. From classic brands, to street signs, to restaurants, to shopping centers, and to even trash cans on the street (seriously). Helvetica was invented in 1957 so it is a somewhat new typeface. It has a contemporary and modern feel to it but also looks intelligent. It is seriously a classic. I even learned that the government loves Helvetica because it shows neutrality, authority, accessibility, accountability and it is transparent. It was even used for the advertisement of war (the Vietnam and Iraq Wars to be exact). The impact that this typeface has made to the world is incredible. I can’t believe I never noticed that this typeface was everywhere. I guess when you look at a brand, for example Target, you never ask yourself “Wow I wonder what typeface they used, I bet it is Helvetica!” You just look at the overall presentation. But since I saw this movie, I am starting to learn that the typeface MAKES the brand stand out, not the other way around. It is crazy how much I have noticed about all of my surroundings ever since I started learning more and more about graphic design. AND ever since I’ve watched this film specifically, I have been seeing Helvetica EVERYWHERE. From commercials, to signs on campus— I can’t escape this typeface. But I wouldn’t want to escape it because this is truly a timeless typeface that will be around for centuries to come.
After watching the documentary Helvetica in class on Thursday, I think it’s safe to say that I’m one step closer to being a typeface obsessed nerd (in the best way possible of course). I had heard high praises of Helvetica prior to our class viewing, yet it had never seemed to be an interesting enough subject for me to sit down and watch it on my own. Boy, do I wish I had watched this sooner!
As we watched the documentary, what struck me most was the following quote: “The way something is presented defines how you react.” I think what’s so great about this quote is that it isn’t just applicable to the discussion of type, but it applies to the human experience as a whole. Even better, I believe, and I might be wrong, that someone in the documentary referred to Helvetica as a human font.
Going off of this thought, it really amazed me how much typefaces can influence our daily lives without us noticing it. As a magazine major, I’m constantly looking at magazine covers, the way they’re formatted and the text upon them. Magazines like Vogue or W are publications I’m immediately drawn to not just because of their reputation or because of who is on their cover, but because they’re text is clear, sharp, and modern, without looking like they’re trying too hard. Publications like InStyle, however, I almost never buy, even though I’m sure the content within it is no less intriguing than that of other publications, but strictly because the typeface used to display the “InStyle” title looks so cheesy to me.
As the documentary went on, it suddenly struck me that so many of the brands that I’m constantly drawn to use Helvetica, and it made me wonder, is it the product itself that I’m drawn to or is it the presentation? There is no doubt in my mind that as I go forward in this course that I will notice more and more about how much graphic design actually impacts me on a daily basis and that my appreciation for graphic designers and typeface creators will grow enormously.
Prior to seeing the documentary Helvetica, I hadn’t realized the prominence of the typeface in our society and the impact it has on designers and people. I was very interested in the thought process that went into the design, aesthetic, and naming of Helvetica, and it’s emergence into American life.
It amazed me how strongly designers feel about a typeface. One of the biggest surprises was the strong animosity Paula Scher felt towards Helvetica. She even went on to say that she felt Helvetica was directly associated to and a cause of the Vietnam War. This opened my eyes to how passionate people are about typefaces and the use of them in society.
When working with typefaces and designs, one of the designers explained the fine line between simple, powerful, and meaningful, and simple and boring. I thought this was a very interesting yet important statement to keep in mind when designing and using typefaces.
After watching Helvetica, I am now constantly aware of the use of typeface, and everywhere I look I can’t help but notice the chosen typefaces, sizes, widths, and overall designs. When working on my own projects, I will now be aware of all of these concepts and how they will impact the viewers and their receptions.
Throughout the first few weeks of this course, and especially in the movie we watched, I have learned how important types can be. I used to never consider the effect different types had on me as I saw them in the world around me, but now I cannot help but closely analyze the visual aspect of everything I read.
I learned a few very valuable lessons about types in the movie that I will use in the future. First, the film said that readers should not be consciously aware of the type, yet it should affect them. In other words, the type should not distract from the content or the message. Instead, the type should subtly help convey the message that the content is sending without the viewer even realizing it.Helvetica is a great example because we all see it everywhere, but few of us realize the association we have made subconsciously between Helvetica and many big corporations. Another the thing stated in the movie was that the true meaning is always in the context, not the type. Therefore, the type should only strengthen the message, and one must be careful to not send a different message with the type.
Another important lesson was that just because something is legible, does not mean it communicates. A few of the people interviewed used this in their argument against Helvetica. Helvetica is very easy to read, and it is very simple, which makes it appealing to big corporations in advertising. However, opponents of it do not believe that it communicates anything, which is very important in advertising and public relations.
Lastly, we discussed the difference between simple/clean/powerful and simple/clean/boring. We learned there is a very fine line between the two, and it is important as graphic designers that we are aware of what side of the line we are on with our type selection.
Before watching this film, I never considered how something as simple as a typeface could be so ingrained in our society. From signs on subway platforms to the American Airlines logo, Helvetica has snuck its way into our daily lives without us noticing. Eric Spiekermann put it best when he said “You have to breath so you have to use Helvetica.” It’s smooth look makes it “appear accessible, transparent, and accountable.” In other words, the cleanness of Helvetica makes it trustworthy. On the other hand, some people such as Lars Muller are not sold by Helvetica. Lars mentions the Law of Diminishing returns, saying that the more it is used, the more familiar it becomes. In turn, he says that this has caused Helvetica to lose its interest. Therefore, while many see it as timeless, Lars points out how over time it has degraded into a boring typeface. I, for one, am on the side of Eric. I think that designers have given it a fresh look in each use in our society, and that it is not going away anytime soon.
After watching the documentary Helvetica, I realized how much the simple font caused such an advertising revolution. The documentary opened my eyes to how much the typeface is used across companies and countries. I really enjoyed how in the film, they showed all of the different ways companies use the font as their word mark. Before the film, I had not realized what a widely used font helvetica is, but now I am unable to see where helvetica is not being used.
Helvetica is a very versatile font, considering the simplicity of the design, therefore, companies are able to use helvetica and change around the kerning, color, if it is italics and so on. This is what I think, and what I took from the film, really draws people to the font. Helvetica can let people put their own personality into it.
For whatever reason, I never considered types to be cross-cultural. However, after watching the film, it really struck me how popular typefaces actually come from different regions around the world. Without the Swiss designers, helvetica would never have become a thing. I also found it interesting how the word helvetica itself comes from the meaning Switzerland.
Although some people are critical of helvetica and how it is “too simple,” I think that the majority of people find the font to be the perfect typeface to use for just anything. Companies are obviously a major fan of the font and as shown in the movie, helvetica is used throughout street signs, posters, etc., which just proves how much it has caused a change in how people view the world. As helvetica has grown to be more popular, from the film, it is evident that people’s styles have become much more simple.
I found it interesting to watch and hear current graphic designers discuss the development of type and what inspires their own create of various typefaces. I considered typographers to be a thing of the past; I did not realize the it is still a current form of art. I always assumed types were created hundreds of years in the past.
I also had a slight fan girl moment when the man who helped work on the typeface “Georgia” spoke. I never submit assignments in Times New Roman, only Georgia and I consider it to be my favorite type.
After watching the video I think I have a stronger understanding of the development of designs. I have a greater understanding of how the smallest details can alter a logo, design, and image all together. I now pay more attention to type faces and designs all around school and I find it very interesting how a specific type can give a certain vibe or spread a specific message.
I had no idea about typefaces before I saw this movie. It included several famous typeface designers to tell their opinions on helvetica and their own stories as typeface designers. I was impressed when the movie showed lots of scenes in our daily life that used different typefaces.They really have the social responsibility to make society in order and easy.I didn’t pay attention to these typefaces at all though I saw them frequently when I walked on the street. What’s more, designers from multiple countries expressed their thoughts on why Helvetica is so successful and why it is still often used by designers nowadays. One designer said that people love Helvetica because it has meaning of itself, and it connected with the content. Another designer mentioned that it is comfortable and clear. He also illustrated one post ads of Coca-cola that used Helvetica which said”It is the real thing. Coke.” He thought the use of Helvetica in this ads helped convince consumers to buy the product well. Also, one of the popular designers think Helvetica has a perfect balance between pull and push. Different designers had totally different impression on Helvetica, which I think is also a key reason why Helvetica is still popular now.
Before seeing this movie, I had no idea how much Helvetica was used. Right after the movie, I couldn’t not notice it everywhere. Although this wasn’t the most striking thing about the movie. I think the most fascinating thing is how each type designer had such a different connotation that they believed came along with the typeface. I never even noticed Helvetica as much more than a basic typeface you could use on any word document. One designer described it as basic in a sense that the words can take on a meaning of their own and people will focus on the words instead of the physical text. Another said that the text reflects what the content is, in other words since the actual typeface is boring, whatever the article is trying to say will be boring and not worth reading. Another speaker said that Helvetica has a sort of “Human, relatable,” and “clean” feeling to it, which is why it is used as the typeface for mail, packages, etc. for big corporations. I found it interesting how I never thought of any of these aspects of the typeface, but I understood how all could be true. These designers seemed to have an attention to detail and interpretation that I certainly don’t have. As a result, this movie opened my eyes to a different dimension of thinking: that of the type designers.
Before I saw this video or took this class. I never paid any attention on typefaces. I thought the typefaces are easy to make and create, and they are all made from the computers. But my opinions changed since I watched this video. Designers actually created the typefaces. Even this short film called Helvetica, but the designers in this video also mentioned the other typefaces. They said different typefaces will give people different feelings and emotions. Typeface is likewise a form of art.
In the video, several designers gave many valuable ideas and interpretations of design. For example, a designer said design goes to rebuild. It involves social responsibility, co-define and idealism. Wim Crounel said clarity is important in designing. It brings the feelings of clear, readable, straight forward. In 1993, computer speed up his designing works, but it did not do anything for with his designing ideas. Also, he mentioned the meaning lies in the context, not typeface. Another designer said the design of the typeface should be simple, clean, and powerful, not boring. Overall, this video gave me a fresh perspective of designing.
The documentary Helvetica really changed the way I thought about type. The first idea that really struck me was the fact that Helvetica is everywhere. I loved how between each scene they just showed street corners and signs where Helvetica was used, and that occupied quite some time. I was surprised by how many large businesses, such as Target and American Airlines, use the typeface. It is not something I really considered until after watching the documentary. Another idea that was interesting to me was the wide variety of responses to the typeface. So many people really love Helvetica, however there were also many people who did not love it. I had never really seen people so passionate about a typeface. The documentary really changed how I thought about type and made me realize that Helvetica is really everywhere.
Rick Poyner described the concept of idealism within design…that designers accept a social responsibility to the public. They accept an obligation to maintain a balance between the economy and ecosystems. Whether we notice or not, designers make things run smoothly. We are constantly interacting with graphic/type designs on product labels and may not comment nor complain about how the typeface, kerning, color, and size work coherently. They just do. Designers are responsible for presenting ideas to the public in a legible, rational way.
During the film, I learned that I identify some products/brands by its typeface without realizing. Like the typeface of the word “Smartfood” on the black white-cheddar popcorn bag. When I go to Food.com, I don’t need to read the information on the bag of popcorn to know it is what I want…I see two things: the color of the packaging and the word ‘Smartfood’.
Unlike the ‘Smartfood’ typeface that has a meaning–bold, quick, easy, and good–Helvetica is what designers described as neutral. It does not have a meaning in itself. This allows the meaning to be in the content of the text. As a result, Helvetica’s neutrality, cleanness, and timelessness makes it the “corporate typeface” or the “typeface of capitalism.” The IRA and EPA use Helvetica and so does American Apparel and American Airlines (to name a few). My favorite quote from the movie (and I paraphrase) explains “Just as an actor is miscast in a role and it effects a viewer’s experience, typeface is the same way…it stands out, becomes noticeable when it should not be.” The viewer should have a doxic relationship with it and just accept the typeface as normal.
I recall being slightly annoyed when I learned the original name of Helvetica was changed to suit dominant American culture. It tells me that even “back in the day” the idea of American exceptionalism was pervasive and everything invented, packaged, and advertised had to be done a way that appealed to the Americans. The name Helvetica is a rendition of the Latin adjective for Switzerland, Helvetia. It still holds the identity and linguistic connection to Switzerland, but looses the essence of its Swiss heritage when called Helvetica instead of Neue Haas Grotesk. But this simple renaming speaks to an expectation of normativity, or fitting a standard to be marketable.
What stood out to me the most in this documentary was the correlation between the wide-spread use of Helvetica and the changing aesthetic of the business industry. Even though I previously made subconscious note of the bold, mildly tacky advertisements of the 1950s and earlier, I never realized how much of an apparent stylistic dichotomy there was between that era and the clean approach of the sixties. When we take into account the historical context and Helvetica’s absolute ubiquity in everyday life, I think it can be argued that Helvetica ushered in modern attitudes and conventions about graphic design, advertisement, and corporate façades. Helvetica allowed modern American businesses to define themselves as trustworthy, secure, and professional–an effect that was achieved covertly and with huge success on the consumer psyche. As thought-provoking as this revelation is in terms of what design does to the construction of our culture, I don’t think it’s entirely honest. As was said in the documentary, “Corporations don’t have to be accountable and responsible to look that way.” To the eye of an untrained consumer, there is danger in the dependability.
After watching “Helvetica”, a whole new typeface culture was revealed to me. I had no clue there are people who know so much about typeface, let alone that there are people with strong opinions about particular typefaces. The debate over whether or not Helvetica is perfect or overused was completely hidden from me until viewing the film in class.
The part of the film I found most shock was the history of Helvetica. I have always seen advertisements and have been able to identify them as either old or new, but I never knew why. Now I understand that the use of Helvetica in advertising was one of the main transitioning factors between what I see as “old” and “new”. I also found shocking how sudden the switch was from older typefaces to Helvetica. I imagined it being a slow evolution of typeface choice over time, but in reality it was a sudden overhaul in companies’ brands from the 50’s to the 60’s. The use of Helvetica was truly a revolution and I was fascinated by the suddenness and the different sides of the revolution.
The movie “Helvetica” was interesting to say the least. It never occurred to me how important the choice of font would affect a magazine, sign, or any design. I found that the designers were so passionate about the way they viewed different types of fonts and how it deeply changed the way they felt about a finished design. The film completely changed the way I look at typeface, and I say that as a good thing. One of the designers compared himself to a producer working on a show on a stage. He said that choosing typeface was like choosing an actor/actress. If the actor is not the right fit or convincing enough it makes the show hard to watch. Choosing typeface is the same thing. Choosing one that does not fit the topic or feel of a design completely ruins the way you view it. So for example if a horror movie poster chose a typeface that was goofy or silly you would not be convinced that the movie was going to be scary. The thing that really interested me about this film was that Helvetica is used for EVERYTHING AND ANYTHING. The hundreds of shots between designer’s interviews showed Helvetica on trash can signs, store signs, billboards, brand logos, street signs, and so much more. I believe that Helvetica is just so open for different personalities and is so modern that it really works for so many different events and occasions. If a designer plays with the curve of a letter, or the shape of one it gives something special to the message. I did not think I would be so interested in a film about the Typeface, but I actually learned so much and hope to apply it to my resume. This movie will really help the way I choose typefaces and their size, spacing and everything else on all future projects.
Before watching Helvetica I could walk down the street and look at a sign and think “that’s a nice colored sign.” I was oblivious to the fact that the font that was used in that sign seemed to be the same one used for the Jeep logo on my car, and the logo on the storefront window, and the font on my SU ID.
While watching Helvetica, I was first taken off guard by how enthusiastic people got over letters. I mean they were just letters right? These people raved about it like it was a new born baby or a small puppy that had just done something cute. To me it didn’t seem all that great.
After watching Helvetica I hit the lab to work on my résumé. I was scrolling through Typekit looking for a new font to make my headings with and without really looking at the names I stumbled upon one that I loved. I glanced at the name and it was none other then “Helvetica Neue Thin.” I turned to the girl sitting next to me and we keeled over laughing because we had just watched a 1.5 hour movie on how people were obsessed with the font, and here I was also raving about how awesome it worked with my design. The font fanatics from the movie started to seem a little less crazy. I understood how influential one font is on our society today. Helvetica is everywhere. The versatility of the letter is unparalleled. The letters are so similar, that they are almost as relatable as a person. One designer in Helvetica referred to the letters as an “an army” because of the conformity. There is an immense amount of corporations that use helvetica for their logos. We see it so often we barely even differentiate it from other fonts. Yes, it may be overused in society according to designers, but to everyday people its a regularity that is almost a comfort for us. Walking down the street and seeing the uniform letters on multiple storefronts gives us a tiny sense of security whether we realize it or not.
All I have to say after watching the movie is may the reign of helvetica live on!
I loved that the documentary included examples of old advertisements that were plastered with cheesy fonts. It really made an impact on me as a viewer when I saw how the creation of Helvetica truly transformed advertisements in more ways than just switching the font. Because the typeface Helvetica gives off a clean, modern look, advertisements became just that. Instead of having ads with people smiling and a typeface that resembled a person’s bubbly handwriting, ads suddenly became cleaner and more about the product. It is pretty amazing that Helvetica inspired this change in the overall look and message of ads.
There were two things that I found to be extremely interesting in the documentary, Helvetica. The first thing was that all of the designers that they interviewed persisted on everything being as simple as possible. All of their works centered around three adjectives: “clean, legible, and straightforward.” As Helvetica is a very basic font, this should not have been such a surprise. However, I just have always pictured designers as being these crazy, expressive minds with colors and words plastered all over their offices, etc. But that is certainly not the case.
Lastly, the second thing I was perplexed by was just how many places and companies use Helvetica for their displays, names, and advertisements. Almost every five minutes there was a new camera shot of a visual example of Helvetica on the streets. Even the IRS tax forms are in Helvetica! I never usually pay attention to the font a company uses for its storefront but after seeing that, it blew my mind just how similar these companies are.
The film “Helvetica” makes me realize the significant of word design. If you asked me last year about font design, I would say I do not think there is a job called font designer. When I take GRA217 this semester, I discover a complete new world. I have learned from this fillm that how font evolve over time.I found it very interesting that designers start creating a typeface by using computer, zooming and starting at letter h. I admire those designer find what they love. From their perspective, similar to music, typeface has its own melody. Each letter is created with a specific typeface. During the video, many different brands, signs, and store names were shown. This film makes me realize how often Helvetica is used. The designers explained how Helvetica evolved in certain period of time, for example World War II. A good type allows the reader to feel not tell. People can know what the sign wants to say without identified the word. Thanks to those designers, our world is never boring. I will always be aware of the shape, size, weight, type of the words around me. After watching this film, I cannot stop my eyes searching different brands, signs, and store names when I walk on the street.
For as long as I can remember, I thought Arial was the ubiquitous font. This movie proved me wrong. Helvetica is everywhere and many influential graphic designers have a lot to say about it. Helvetica is a font that is neutral, efficient, and legible. It is a font that most people see the second they walk outside of their front door but don’t think twice about. What I also didn’t know was that Helvetica can be used in so many different ways. It can be bold, light, italics and upside-down. There is no limit to how people use it. What I found interesting was in the beginning of the move when Matthew Carter spoke about how he starts everything with a lowercase “h.” From that lowercase “h” he can tell how an entire word is going to look and how it is going to feel in any particular typeface. Type is constantly changing and so is Helvetica.
I never thought something so seemingly insignificant could have such a handle on the world and the people, companies, and ideology in it. The film Helvetica proved me wrong. Learning about the history and effect of typeface will definitely prohibit me from ever nonchalantly walking down the street again. As early as the 12 hours preceding the film, I began to notice every font I saw and the emotional response it triggered in me regarding the product, company, or organization it represented. Similarly, the biggest surprise to me over the course of the film was Paula Scher’s statement about type effecting policy and morale decisions. She even went as far to claim that Helvetica was directly associated with the Vietnam War! To think that small black curves and lines could be directly associated with mass murder was a foreign concept to me, but this film opened my eyes to the power of the seemingly insignificant. I learned that I should never be aware of typeface, but that I should always be effected by it. A good type allows the reader to construct an entire opinion of a brand without even trying the product! Thanks to Helvetica I will always be aware of the shape, size, width, and message of the words around me and allow myself to be inspired by the power of the insignificant.
After watching “Helvetica,” my eyes were completely opened to a world that I never knew existed. I have learned from this film the extent of how much a single font can evolve over time. I found it very interesting that designers start creating a typeface with a lower case letter “h.” In the film, they discussed how the letters h and o interact and have similarities. This is how each letter is created with a specific typeface. During the video, many different brands, signs, and store names were shown and it made me realize how often Helvetica is used and how often I do not recognize it at all!!! I know now that I will definitely be drawn and be more aware of what typeface is being used in certain places and how each typeface portrays a different message or meaning. In the movie the designers explained how Helvetica is clean cut and bold font that sticks out to you and is the face of certain time periods, for example World War II. I am definitely going to make myself more aware of how often Helvetica is used and how popular it is in the world.
I want to begin by prefacing with the fact that I am utterly shocked in the work put into creating a typeface. That being said, I now understand why there are so many variables and complexities in type. One man in the screening said it the best: “How the message is dressed affects our reaction.” I agree. We want to look your best when we go out, so do our words.
What bothered me the most during the film was the fact that Mathew Carter had the nerve to say that there are only about a dozen “good” typefaces. He went on to say that even that is “generous.” How he found success only using around three different typefaces baffles me. I want to bring your attention back to the aforementioned dressing metaphor. A human does not just have three outfits. He/she would have tens or even countless and, personally, I think our words deserve the same. If everyone wore the same outfit, (Helvetica) that would be torture. So why are the world’s Mathew Carters using Helvetica so much?
Another point that bothered me was the description of Helvetica: “neutral, fits-in, blends-in.” If advertisements are meant to catch one’s attention and promote a subject, then why use something that is so common, so everywhere? It just flys under the radar, going unnoticed.
I could be completely wrong. Helvetica’s beauty could be in its mundane simplicity. It could be that the simplicity makes it stand out in a busy, wild city, however, I just do not understand it. I have a lot of questions and words just got a whole lot harder.
Before today, I had no idea the impact that the font Helvetica has had on my life. I never thought anything of it and certainly didn’t realize that I came into contact with it on such a day to day basis. Throughout the film, I found it fascinating how the font was given such character. It is so much more than just a typeface, it has a personality.
The first thing that I found so interesting was towards the beginning of the film, when a man was describing the process of making a Helvetica font. He begins with the lowercase letter ‘h.’ He designs the curves and chooses its lines, and then moves on to the letter ‘o.’ He decides how these two letters should interact and watches to make sure they are cohesive on the page. It had never occurred to me that the common typefaces that I use every day were actually created, discussed, and so thought out.
I also enjoyed learning about Helvetica’s history. The movie stated that the font had been around for 15+ years and has evolved a lot since its beginning. The font began with a different name, and came to be because people felt that there was a strong need for a new sans-serif font to break into the market. I was shocked to hear about how many brands I interact with on a daily basis that use the Helvetica font: Target, Nestle, Energizer, North Face, Staples, etc. and all the bands that I grew up listening to that use Helvetica: U2, The Beatles, Run DMC, etc. I had seriously thought nothing of this font until viewing the film in class today. It challenged my perception of the world around me and made me think more about my daily interactions with Helvetica.
If you asked me this time last year if I would ever watch a documentary about a font, I would be astounded there even is such a thing. I never realized or ever could have imagine all the work that goes into creating something I have have taken for granted over my lifetime. Until this class I probably would have told you that fonts — I would say font because I didn’t know what typeface was — were created by a computer. The fact that there are artists who dedicate their entire lives to this craft blows my mind. Even as I write this blog post I can’t help but notice the curves of the specific letters on the page, it’s a little distracting to be really honest.
But among this surprise the thing I found most shocking was how the Helvetica typeface is literally everywhere, and I have never noticed. How is it that almost every relevant brand of our time uses the same exact font, yet we don’t associate these companies with each other in the slightest? This documentary made me finally understand what you said in our typography lesson about the personality of fonts. If Helvetica wasn’t so moldable and open to personal interpretation, then consumers would see Target, American Apparel and the New York City Subway as the same brand. It’s clear, it’s readable, and it is unique in the way it serves the exact purpose the designer needs with just a few tweaks. It also made me realize how easy it is to create a logo, also as you said before in class. Almost every popular logo is the Helvetica font with an extended line here, or bold letter there.
I didn’t think it would be possible to enjoy a documentary about a typeface, but it happened, and I’m happy it happened.
So many of the logos and signs that I see every day use Helvetica. I never would have been able to tell you that before this morning. Even then, sometimes it’s hard to tell who’s using it – I was amazed by how different some of the logos managed to look from one another, even though they used the same font! I agreed and disagreed with the designers who argued that Helvetica lacks uniqueness. On its own, it certainly does, but it seems to me that the uniqueness comes from how a designer uses the font. For instance, the Staples logo uses Helvetica, but alters the L to make it look like a staple. The logo is still clear and legible, but includes the hint of creativity that some designers think is impossible to add with Helvetica.
I also thought watching Matthew Carter’s process for designing a typeface was interesting. It makes sense that he starts with a lowercase h, since there are so many different elements that go into that letter alone (different levels of thickness, serif v. sans, x height, etc). I wonder if starting with any other letter would be just as effective.
As a newhouse student who never learned Graphic Design before, I first feel a little bit anxious wheather I will do well in this class. Howevver, I have become more confidence about this class after reading the Lessons Learned article. From the article, there are a lot of helpful tips made by 30 previous students. One of the most important tips mentioned by a lot of the students was to use office hours. Office hours is a great opportunity to get familar with the professor and IAs; it is also a chance to solve any confusion or question either in the class or out of the class.
Another vital thing that was mentioned is to believe in yourself, Graphic Designs are everywhere and it takes time to develop an idea that could be great. So be patient and trust your ability that your idea will be great is very important. I realize that it might be a little bit hard at the start point, but when you get into the Graphic Design field, you will be soonly get used to it and really enjoy your time when you are designing.
As a PR and IT&M student, Graphic Design is surely one of the most important thing for our career. It is important because as a PR person, we will have to do a lot of writing and posting, where Graphic Design will be a big plus. A well-designed poster will certainly attract more audience and pull more attention to the poster.
Another field that I majored in is the Web Design, which has more to do with the Graphic Design obviously. It is required for a neat and clear web page to be well-designed so that it is user friendly.
I can not image what web design industry will be without Graphic Design skills, there will be no attractive web page and all the pages we use will be somehow the same, just a stack of information and some hyperlink which lead to another web page.
As a magazine major, I can say that graphic design is a huge part of the magazine industry. Magazines are extremely visually-oriented — the cover, the text, the ads — therefore, graphic design is what makes the magazine look appealing. Without the world of graphic design, magazines would not have the clean or unique style that they do because it would just be a mess of text and photos.
The cover of a magazine is what ultimately makes someone want to pick it up and read what’s inside. If the cover looks too cluttered or too boring, people will not be interested in buying the issue. Take for example this Vogue magazine cover with Mila Kunis:
All magazines have a specific layout that they almost always stick by in order to maintain consistency for their overall look. With this W magazine cover, graphic design was used in order to get out the information about the issue while making sure that most of the image is seen, ultimately making the cover alluring.
Graphic design is also used within the magazine since the layout of the text itself has to look interesting enough to read. In this TeenVogue spread
Every aspect is thought through with graphic design. The typography, the layout of the photos, and the coloring all are part of graphic design. In order to make the article welcoming for readers, designers have to think of a way to make sure all of the text and photos fit, without having it look like there is too much on the page.
If graphic design was not involved in the making of magazines, the magazine industry would be completely different. I believe that magazines would not sell as much as they do or even have made it as far as they are now if graphic design had not initially been a part of the magazine world. Without the design of the magazine, there would be no consistency or form of layout for the articles. Overall, the magazine would be utterly boring without the use of graphic design.
After reading the Lessons Learned from last year’s class, I have to admit that I am pretty intimidated by this class. Coming into graphic design, I felt that I would be ready to start designing and churning out new ideas — especially after being a section editor on my high school yearbook and designing posts for an internship two summers go — but now I am feeling as if I am not as prepared as I initially believed.
I have never worked with InDesign, Photoshop, or Illustrator, and I noticed that a lot of the students from last year commented on how difficult it was to learn all of the new software. I want to be able to do the best work that I can, but it is making me feel a little anxious knowing that I am trying to think of unique ideas while learning how to use the software at the same time. I am not, however, completely deterred from the class. I am excited about learning how to use each software, as well as finding out how creative I can truly be.
Another thing in the Lessons Learned post that really stuck out to me was a post from Student 8, who said that they were more of an observer of the class than someone who had a lot of input. This really resonated with me because I am a fairly shy person, especially when it comes to speaking in front of a class, so knowing that someone else was the same way and was still able to succeed in the class made me feel more comfortable.
I really do look forward to learning about all types of design and how well I can generate images from my head onto the computer. I do want to take advantage of office hours, as many of the students also recommended, and hopefully get more confident with my ideas as the weeks go by.
I am a newspaper and online journalism major, and graphic design is becoming more important in my field every day. As technology advances, and as journalism gradually becomes more digital, graphic design becomes a vital aspect of writing.
In journalism today, writers often rely on graphics to emphasize points. Charts, tables, and graphs are used often, especially online. Newspapers are becoming less popular among the younger generation. To keep the interest of young readers, journalism is becoming more visually-appealing. Websites and newspapers must look nice but also easy to navigate.
Without graphic design, journalism would struggle to keep up with society’s digital evolution. Many are saying that newspaper journalismis a dying art, and without graphic design, those people would probably be right. Although the written content will always be most important, journalism would definitely suffer without the help of graphic design.
This image is a great example of the use of graphic design to summarize the message of an article. The New York Times article discusses the harm of grading students on a curve and how it pits them against each other. With just one image, this article is summarized very well.
In a very emotional article about children finding their mother’s last receipt before passing away, I found this image. The bag in the middle is the purse they discovered it in and in the background you see a mountain range that also looks like a woman laying down, perhaps the mother.
I am in Advertising major and it is important for me to learn graphic design.First, I need to design different ads. These ads are in various styles–posters, TV ads, radio ads,etc. Graphic design is widely used especially in poster ads and TV ads. In the advertising field, ad people send effective messages to customers through design. How can we make our target audience react to our ads in a positive way? How to drive their attentions? How to reach the expected effect that the client want? Yeah, we need good ideas, but that’s not enough. We need good graphic design to make our ideas possible, and present them to the audience in a clear way. Here are two examples.
This is a PSA ad, which is a kind of ad that is aimed to make people aware of something that is quiet universal important. This poster ad is trying to tell people not to smoke too much. The design is good since it just looks like a cigarette, and these white people are going towards death when they smoke.
This is another ad for a battery brand. The design uses muscle to show that this battery is powerful than others. People can directly get what the client trying to say through the design.
As a prospective public relations major (with an interest in entertainment and media), I’ve learned that the bulk of public relations is centered on branding a client in a favorable manner in order to create and exhibit a positive public image. In the past, this goal was achieved through the traditional method of writing press releases and developing and maintaining positive client relationships; however, as of late, the trend seems to have shifted towards producing stimulating visual content, reflecting an era where captivating pictures, entertaining videos, and dynamic visuals are becoming critical to the success of conveying an effective message.
Whether it is using websites, printed materials, videos, designs, or logos, the use of graphic design is becoming more prevalent in public relations as a means of gaining publicity and, in turn, building a reputation. Using graphic design, public relations practitioners can communicate compelling messages through the use of visuals that can reach the target audience and still leave an impressionable impact on the viewer. In addition, graphic design can improve the consistency of a brand or product which can effectively strengthen the image of the client.
Without graphic design, the impact of a public relations campaign becomes clouded with poor features, unclear messages, and messy visuals; campaign material must be presented to the public in an attractive and appealing way in order for the viewer to remember it.
Chipotle is one example of a brand that has managed to harmoniously combine the use of text and graphic in such a way that is eye-catching to the consumer but still conveys a message. Using the blank space on their cups and paper bags, Chipotle has managed to revolutionize the way space is used, but in such a way that promotes their mission statement.
In addition, graphic design has enabled the use of imagery to convey clever messages. For example, in the following graphic for Volkswagen’s Precision Parking Assist, the porcupine is squeezed between the bags of goldfish to signify the accuracy and precision of their product: one wrong move and the bags of goldfish would pop. Amusing graphics like this one have the capacity of being well-remembered compared to blocks of text.
My Specific field is Public Relations with a Financial emphasis, so there is little room for some so creative as graphic design. At least, that is what I thought. After doing a little bit of research, I came across a PRSSA student blog that quoted the professor saying “is not just about words, but images as well.” Being able to communicate through images is just as important as with words. Think about it. When talking about a company, often the first thing that comes to mind is the logo – and that is done on purpose. The company is communicating through that single image and everything you associate with it. Graphics are also used on social media as an eye-catching way to display information.
Overall, graphic design is very important in all fields of communication because images and information need to be consistent in order for the message to be absorbed.
If graphics were completely taken away from public relations, then frankly it would be pretty boring. No one wants to read EVERYTHING. Sometimes a graphic can be useful and a relief from paragraphs.
The first graphic, I took from advanceprm.com, a public relations and marketing firm. It describes how with financial public reltions, the goal is to grow company equity through investors. Hence the growing plants.
The second graphic showcases the logos of several large financial firms. All the logos are simple and strong inorder to protect the firms and emphasize trust. The logos are grpahics that communicate to audiences in an extremely important way.
I am a Public Relations major. I have a minor in Communications and Rhetorical Studies and am hoping to work in the entertainment industry. I believe that graphic design is definitely a useful tool in the public relations field. One instance that graphic design is useful in not only the public relations field, but in most is when designing a resume. Being skilled in graphic design makes building and designing a professional looking resume easier. A simple professional looking resume is a great way to leave an impression and even get an interview. Graphic design is a tool to effectively communicate a message or story to a target audience. This is very important in the public relations industry. Public relations professionals set out to effectively communicate the message or story of the client, whether it be an organization, company or individual, to the various publics. Public relations also utilizes graphic design to create newsletters as well as various promotional pieces. Graphic design can also help public relations professionals to look at the way they present their writing more critically. While many public relations writing pieces such as press releases follow a strict format, being skilled in graphic design can help professionals reconsider fonts and margins as well as logo or header placement. In addition, public relations professionals are often involved in the rebranding of a company in order to ensure the company’s new image is being effectively communicated to the audience. This means they have to be skilled in graphic design in order to be able to give an informed opinion on new graphics and images being used to tell the company’s redesigned story.
Below are some examples:
Graphic design is a useful tool for many public relations professionals. It is very important in the industry because it serves as an innovative and relatable way to deliver a brand’s message. Without graphic design, professionals working in this field would have to rely solely on the words they were writing or saying to convey the message. While this still allows creativity in the way it is written, there is little to differentiate the story of your company from another at first glance.
My specific field of study in Newhouse is Magazine. Magazines use graphic designs in a variety of ways. Graphic design can be most immediately seen on the cover itself and then is also used in the layout of the text, the use of powerful graphs and pictorials in order to help the reader understand the content, the organization of the categories of the magazine, and in the advertisements throughout the magazine. Graphic design is especially important in the field of Magazine because much of the appeal of magazines aside from the text content is due to the layout and design of the magazine itself. Users are looking for an experience as they flip through the pages, not just information and text. If no graphic design was involved in magazine, I think much of the appeal of Magazine would be lost. It would look more like a book than what we traditionally think of as a magazine and not be conducive to storytelling of the kind used in magazine features. Furthermore, it would change and likely destroy the entire advertisement industry associated with magazine. Advertisers would not be able to showcase they’re product/service without the use of graphic design.
In my Field of Study, Advertising, Graphic Design is very important. In fact, many people in the advertising field study Graphic Design specifically so that they can do graphic design for Advertising firms. In Advertising, there are many fields you can study. All of the fields basically break down to creative or non-creative jobs. For the creative jobs (copywriters, designers, etc.), graphic design definitely comes in handy. Even the more administrative jobs need graphic design for ads to work properly. It is used in print ads (magazines, newspapers, etc.), in the production of TV commercials, on Billboards, posters, banners. Any advertisement usually uses some type of graphic design, even if that design is simply the logo of a company. Without graphic design in Advertising it would be hard for people to visually appeal to advertising in the media. Graphic design is such an important part of Advertising. It has basically been around since the very start of the field. I don’t think Advertising would be the same without it. It wouldn’t be anywhere near as persuasive if the graphic design aspect didn’t exist, especially considering how many people are visual learners, and will not really connect with something if they do not see an image, even if it is a very simple one. Graphic Designs work together with the message being portrayed by the ad to make the most powerful impact on the audience possible.
As a magazine journalism major in the Fashion and Beauty Communications Milestone, the prominence and importance of graphic design within my chosen future profession is beyond apparent to me. Without graphic design, magazines would be nothing but words and pictures all strewn together. Graphic design lends character to the publication and pulls readers towards not just the magazines themselves but also the content within them.
Take this W Magazine cover versus this Vogue cover for example. Because the circular graphic/textile design on the W issue is the core focus of the cover, the overlying text needed to be simple and clear, so as not to take away from or complicate the central visual. These graphic choices are made so that the reader can clearly see what is being presented in the issue, while also drawing their eye towards the seemingly busy, yet still simple cover (due to color choice), and away from their competitor’s issue. I mean by comparison, the W cover is far more interesting than the Vogue cover, and personally I feel like the concise headline on the W cover is actually more enticing to me than that of the Vogue cover which feels a bit crammed with text. While some may see the W cover as a busier design, I actually see the Vogue cover as busier seeing as there is far more to look at. First you have the title, “VOGUE,” which is done in a bold red, and then you have all of the various subtitles which are all presented in different sizes and colors. All of this against the beautiful picture of Jennifer Lawrence seems to take away from the cover rather than add to it’s marketable value.
Graphics within the magazine industry aren’t just limited to that which we see on the cover either. Graphics within the text are essential to pulling reader’s attention to the article at hand. My eye is immediately drawn to the article on the left due to the bold “A” that kicks off the story. This, compared to the seemingly bland blocks of text in the article on the right, has a far greater impact on my personal interest as a reader.
Overall, without graphics, the magazine industry would most likely be on it’s deathbed today. We live in a society so driven by visual stimulation that graphic design is essential to maintaining relevance and the interest of a publication’s readers/viewers. With less and less people actually reading what is being written within a magazine, a visually pleasing aesthetic is necessary for survival.
My field of study is Advertising and graphic design is used, well, all the time. Through any outlet of media put out by an advertiser or business graphic design can be found. From a poster, commercial, digital media, print ad, outdoor (billboard), and even down to each individual companies logo. The advertising world would not exist without graphic design. Each idea that is contemplated for many hours and worked on and studied in the advertising agency needs the graphic design to portray exactly the same idea as well. I did not realize until this very moment just how absolutely critical graphic design is to my field of study and how necessary this class will be for me. If one little graphic detail is off the whole idea that is trying to be positioned into the consumer’s head will be off and the advertisement pointless. People usually only remember 1 idea from an advertisement, and only pay attention for a very short amount of time. No matter how amazing the idea is, without graphic design, it is going no where. My industry would barely be an industry at all. I can only think of words or just plain pictures being used, but after just 2 graphic design lectures, I realize font in itself is graphic design and advertising would really be obsolete without the amazing feat of graphic designers. However, I am also an Anthropology major and I just wanted to add that I now see the importance of graphic design in anthropological study as well. Professor Strong said in class that you cannot make a good design without understanding the culture and mindset of the people who are viewing it. That is anthropology right there. I plan on using some anthropology methods of thought while making my projects because without understanding people, you cannot reach them.
Graphic design is an incredibly useful tool in advertising and one that is used every single day in the industry. Advertising is all about selling products to people, and making people want to buy them. We pass by thousands of labels, brands, and logos a day, all of which have a huge graphic design element to them. Why is the McDonalds M yellow and not green? Why is Coca Cola written in script? These are all examples of the roll that graphic design plays in the field. If there was no graphic design, a lot of brands and labels would be looked by and ignored. Graphic design in the advertising industry is one that is important and necessary to the field.
I am studying advertising and graphic design is crucial in the field. Graphic design helps influence how we view and are attracted to a brand. It’s everywhere in advertising, on billboards, magazines, tv, books, etc. It is the way a company creates a face or visual representation of the brand. Often having a memorable concept in a company’s visual representation is needed for a person to make a strong connection to place in their mind. By doing this you can create emotional feelings towards a brand.
One example is the Mcdonald’s logo showing the “golden arches.” When seeing this design you automatically remember the slogan “i’m loving it” or think of the delicious (greasy), cheap food this fast food restaurant has to offer. Mcdonald’s has been a incredibly large company for a long time now and even the logo has the power to send us back to past experiences like playing on the playground while waiting for a kids meal.
Graphic design can not only sell a brand, but also covey a message to strongly influence the way people think. In advertising an ad isn’t always just for a product, it can be for an event, campaign or a foundation. For instance, Alzheimer’s Day by Publicis in Belgian used this concept on memory loss:
The ad shows ink disappearing from the page much like the memory of people who live with Alzheimer’s disease. This design powerfully expresses the loss of memory just by removing ink from a page. The choice by doing so is powerful, dramatic and make us want to learn more about what the ad is trying to convey.
If there was no graphic design in advertising it would be too difficult for a company to remain prominent in a customers mind. For instance without the visuals in advertising it would be hard for a company to differentiate with other brands. Companies simply wouldn’t be able to remain prevalent in the market, and brands wouldn’t have an identity.
Graphic Design is significant for many fields in the business, art, and media world. For my major, public relations, graphic design is important in many ways. Public Relations is defined as “a management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends” according to Broom and Sha’s “Cutlip & Center’s Effective Public Relations” textbook. PR is about providing a positive image for a client, brand, company etc. And graphic design is more than just designing on a computer, but its sending a message to an audience. These two fields intertwine with each other because both fields are sending messages and trying to strengthen an image. Without graphic design, PR practioners would have a hard time sending a message across be causes no matter how great your message is, if it does not look presentable, it will be overlooked. In PR, one will have to make flyers, logos, brochures, newsletters, websites, etc. and to do that, graphic designers will need to be hired. Knowing how to use indesign and photoshop will be a huge benefit to those in the PR field. Graphic Design is a huge help for PR industries when promoting an event. For example, here is a graphic design that promotes a jazz festival. This design is not only promoting an image for this man who is performing but it is promoting the event.
Another example of a graphic design in the PR industry are these two photos. It is promoting a positive image for running, Nike, and a healthy lifestyle. Saying that with Nike, you will be running better and living a healthier life.
Without the graphic design field, PR would not be as strong as it is today. It is impossible for an image or representation to come across positive and attractive without graphic designs. The combination of a look of an image and the message of an image is what makes PR and graphic design so important to each other.
I am a Multimedia Photography & Design student majoring in photojournalism. As indicated by Newhouse, photography majors show the world from two different viewpoints, and photojournalists specifically tell real-life stories about people in ordinary and extraordinary times. Graphic design is used extensively and is important in this field of study. In Professor Strong’s lecture, I discovered that graphic design is the communication of a message using words and space as applied to artifacts and documents that inform our human experience. Therefore, in many cases, photography and design should be intertwined and used with one another. A picture is usually taken for a reason, either to tell a story or reveal a message. The use of graphic design within that picture could help highlight and show the story that is being told or make the message clearer. Graphic design may also be used in photography to improve viewer experience. Graphic design could make a picture more appealing and interesting, drawing the audience towards it. Graphic design is also very useful when creating a website or social media page to showcase your work. It is important to create content that is creatively appealing.
These photographs are examples of pictures that have graphic design incorporated in them. The example on the left shows a photograph on the cover of a magazine, with graphic design being used prominently around it. The text, colors, and graphics on the face add another dimension to the photograph. The example on the right shows the addition of color through graphic design, and how color and graphics alter the meaning of a photograph.
Photography/photojournalism would not be the same without the incorporation of graphic design. This field is about telling stories and relaying messages, and the use of graphic design often adds to the importance of a moment. Photojournalism is made much more interesting and effective with graphic design.
As a public relations major, I have come to learn that graphic design will eventually play a huge part in my career. Public relations is all about branding a company, team, or even a single person. Along with branding comes tasks like creating a website, designing posters or flyers to promote upcoming events, and managing social media accounts. Also on my own, I will have to create a portfolio to provide to potential employers. When designing images or posters to promote a company, it is important that these images are consistent. Consistency is key in promoting a message, meaning that the public will likely begin to associate a graphic with one company or person if it is used over and over again. For example, if a person sees a famous logo, they will be able to look at that logo and just associate it with the company it belongs to. This is extremely important in the branding of a company. One example is the logo below, which is for Air Jordan, a brand of sneakers. Many sports fanatics, or even just everyday people, would be able to match that logo to its brand.
Another example is the BP logo. After the major oil spill in 2010, many people are now able to identify the BP logo without even having to think about it.
Without graphic design, PR would not be nearly as creative. Public relations is relaying a message, and without the use of graphic design, all of that message would be solely words. This would not be very interesting to the public that companies are trying to communicate with. Graphic design makes the field of public relations much more interesting and effective.
My specific field of study is advertising and I am aware of the importance of graphic design in advertising a company or brand. Graphic design drives and attracts us to brands and gives a company a face and a visual presentation. Using graphic design is the way a person is stimulated to be drawn to a product or reject it. Depending on how graphic design is used to present a brand, company or product, the visual representation gives the consumer a mental positioning of the company. Graphic design is very important in advertising because graphic design is how a message is conveyed and shapes how a company is presented and viewed. Advertisements are made using graphic design which are then to be presented in magazines, newspapers, billboards and other media outlets for a consumer to see. Without Graphic design, companies and brands would not have a way of visually representing who they are and what they are selling. Advertising would also become a lot more difficult since it would become a lot harder to advertiser ones brand.
My major in Newhouse is Newspaper and Online Journalism. Graphic design is a major part of this field in the way that things are laid out, styles of headers, bodies, and even how to incorporate images. The newspaper is more so limited due to ease to print and to distribute heavily. Therefore, cost becomes an issue due to ink. So a print article may appear a little differently than one published online. These two platforms are something to consider because they have different limits. But graphic design is still incredibly important because different publications have different styles in order to capture the reader and keep him or her entertained while reading whether that be through placement of things on the page or font styles used for different sections.
If there were no graphic design involved in print or online journalism, everything would be very mundane and look the same aside from the pictures with the stories. But graphic design with words allows much more creativity. The words can become pictures themselves and add to the story being told. In both of the pictures, placement is the first thing I noticed because the words are divides into sections based on a bigger design that takes up the whole page.
I am major in Advertising and Information technology studies dual major now. In my opinion, Graphic design is an important and indispensable part in Advertising. We use three ways print ads and TV ads and broadcast ads to create ads. Print ads use Graphic design mostly. we always need to design a new graph to express our ideas and make it more convince.
For example: below print ads design a building that shapes and colors look like a magnet, means that this company is so power that can absorb many people. If we do not design this colors or this shape of building like that, we can express this information.
Another example is this coffee bean’s print ads. It heap up the coffee beans shapes like a owl. Owl is a special animals that always open their eyes even when their sleeping. This ad express that this coffee bean can wake you up, full of energy. If we did not make the coffee bean shape like a Owl, can’t express this meaning.
All in all, we can not express our mostly idea without graph design.
My field of study is advertising, and graphic design has become a necessity in this industry. In advertising, it is important for a brand to make a connection with the public in order to leave a lasting impression. Since we live in a visually-oriented world, memorable designs are necessary for establishing relationships with customers.
One of the ways graphic design is used in advertising is with brand identity. Perhaps one of the best examples of this is the brand Nike. As seen with the image above, you only need to view the logo to know both the brand and the slogan “Just Do It.” By having an established brand identity, it is easier for customers to trust the brand because it is well known.
Aside from brand identity, graphic design is used in advertising to get serious messages across in fun and original ways. For example, this advertisement plays on the idea of how you can get “sling-shotted” from your seat if you do not wear your seatbelt by literally placing a giant slingshot in front of the billboard. Once the sign grabs your attention with the slingshot, it finishes off the message with the tag line “The back seat’s no safer. Buckle up.” The use of graphic design was perfect here because the picture of the man in the seat combined well with the giant slingshot in front of it.
If there was no graphic design in the advertising industry, it would be extremely difficult for brands to maintain the same relationships with the public. This is because brands allow products to differentiate from each other through their unique designs. Therefore, without brand identities, the products would not be able to stick out and people would not feel as compelled to pick any one over the other.
I am a double major in public relations and marketing, although I hope to continue more into the public relations field. The definition of Public relations according to the PRSSA is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” After reading that definition one might not think that graphic design, defined as “the art or skill of combining text and pictures in advertisements, magazines, or books” might not have too much in common with public relations. On the contrary these two fields are very closely related. PR specialists use graphic design almost everyday. Public relations is a communication process and you must be able to communicate your message efficiently to your publics which is exactly what graphic design helps to do. In lecture, we talked about how the way that something is presented will define how you react to it. Therefore, if Public relations specialists are trying to express a certain way that someone should feel about something they would use the help of graphic designers to help convey that message. An example of this would be Nike using inspirational quotes and catch phrases on athletic images. Nike almost never talks about how they are selling shoes in their ads, or that their shoes will make the buyer run faster. Instead Nike gives the idea that exercise helps to fulfill a better way of life and their products will get the consumer to that better way of life. Public relations specialists and graphic design help to create this feeling of empowerment which in turn benefits Nike.
Graphic design is also extremely important in helping PR specialists brand or rebrand a company. For example, Tropicana switched their logo to make the print that says “100% orange pure and natural” more front and center with larger text. They are looking to target people in search of more natural, healthier foods rather than people looking for a name brand. So the company is trying to rebrand themselves as a fresh and healthy company to meet this needs of the consumers. Tropicana probably didn’t change any ingredients in their orange juice but instead a graphic designer and PR specialist came together to present the brand in a different way which now is boosting sales.
Graphic design in so important in public relations because it helps to make the information the PR specialists are trying to convey more interesting and relatable. It can be the difference between someone passing by a sign and not noticing and stopping to take in what exactly is being said on it. Without graphic design in the PR industry it would make being relatable to the consumer nearly impossible. Evoking emotions and attention would be difficult and the meanings of certain statements or PR campaigns could be misconstrued.
Advertising simply would not be where it is today without graphic design. The design of an object can determine the viewer’s feelings towards it, whether it’s being attracted to or turned away from the look. This theory is extremely important for brands and especially agencies, the one’s creating the content for the brands. The design of a brand is “the face” of the brand – depicting the personality they want to represent and the message they stand for. For example in the grocery store, there are thousands of items there for you to buy. Some consumers make purchases based on price or repetition of an item, but a creative design can automatically stimulate a person to give the item some attention and essentially purchase it. When thinking of licorice, the mind thinks of Twizzlers and Red Vines, both in long strips and somewhat boring packaging. However, the Panda licorice presents a fun and cute design, drawing attention away from the name brand competition.
A creative and strong brand ensures that consumers not only purchase their goods but remember the product for next week’s grocery store trip.
Another example of graphic design importance is online banners and ad displays. Now, most people hate online advertisements and will do everything they can to skip over it or ignore it. But the graphic design of a banner, if done well, is enough to stop and give it a second look – similar to the licorice.
Post-It created a new promotional feature to allow the user to type out their own reminder or to-do list post it notes and have it be within the banner ads of the websites they visit. The graphics behind this ad are simplistic – bright colors against a white background. However, it stands out among the website’s content, drawing the user to click on it and use the simulation.
Graphic design is used within every platform of advertising: print, TV, digital, social media, etc. A successful ad is an eye-catching ad which always includes a design element of some sort. The advertising industry would change tremendously without graphics because all of the ads would become dull black and white text with a picture of the item, similar to this old Tampax ad.
In today’s society, we are always on the go. Nobody would have the time to read every single word this Tampax ad is saying and promoting about the product. Graphic design allows brands to promote quick messages on all platforms in a fun creative way.