During the class, I really loved watching the behind scenes of the creation process of the Rio 2016 Olympic Games. I have realized there were so many efforts put in to create this logo, since it should be the logo of a widely recognized event.
There were several Gestalt principles presented on this logo. First, it uses the Gestalt principle of similarity. The similarity can be seen by the logo’s shape, and its size. At first glance, we could notice three people holding hands. These people have their body shapes, heads and arm sizes similar. We could see them embracing each other, which portray a warm and friendly feeling. In addition, the logo goes for the simplicity as it implies the geography of Rio. The logo is not only beautiful in design, but also represents symbolic and powerful meaning. The typography of this logo is very simple with its usage of color and its font. This simplicity of “Rio 2016” caused the logo design to be outstanding and conspicuous. Moreover, this logo also uses the Gestalt principle of proximity. We could see the logo is related as a group because people in the logo touch each other by overlapping each other’s arm with the color. This use of proximity gives us the sense of energy flowing through these people, and the ongoing motion. The last Gestalt principle that Rio 2016 Olympic uses is the figure/ ground. This logo uses the figure/ ground principle to portray the word “R, I, and O”. You would be able to notice these words by contrasting the background and the three people in the logo.
To sum up, Rio 2016 Olympic logo has succeed in creating a logo that is easy to recognize and understand. It is also very innovative, and talks about the city, Rio. We could also sense the sports from this logo as we could see the flowing of energy within embracing three people. Their celebrating also represents their passion, enjoyment, and collaboration. The logo is hence very meaningful and relevant.This logo definitely fits well for the official logo of the 2016 Summer Olympics.