I am pursuing a Public Relations major. I was excited to be creative and to learn all the new software in Graphic Design. But what purpose did this class have in helping me in my major? After doing much research, I now understand why I have to take this course because of how much I will be using and incorporating Graphic Design into my profession.
In my Graphic Design class, I learned that the way something is presented could make or break the message. For instance, where a picture is placed and what size the picture is has a big effect on the overall message of the design. Similarly with a PR profession, one must present an idea to a client in an attractive and organized way. An essential component of PR is branding. In Graphic Design, I will learn how to correctly brand in order get a specific message across.
Another way how Graphic Design will greatly help me in PR is that I will have to create brochures and newsletters. After during research, many PR professionals said that employers expect PR professionals to have basic Graphic Design skills. PR professionals are also more successful if they are able to correctly layout designs, while making them informative.
If the Public Relations industry did not have Graphic Design, PR professionals would not be able to successfully market themselves as “being able to do it all.” PR professionals’ work may not come out as organized, neat, and as effective as they hoped if not for Graphic Design. Presenting the incorrect layout to a client or creating a bad brochure for a company can damage the professional’s and company’s reputation. As a result, Graphic Design is so essential in the PR industry.