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T Y P E

I. The film “Helvetica” was very surprising to me, because I never have paid attention to the ubiquity of typeface in front of me on a daily basis. The shots of New York City and the different typefaces evident was awesome and interesting to see. I didn’t ever notice how often helvetica is used. When I write on my computer I usually use arial or times new roman. The movie also made me kind of fall in love with the font helvetica, and I think it’s here to stay. Every company would explore other options for their word mark, but they would all end up using helvetica in the end. It’s crazy how one typeface became so popular and is now so widely used. Professionals have been looking for alternative, better typefaces for years now, and no one has came up with anything quiet like helvetica.

II. In Letter, I was very interested about the section about text in scale. Depending upon the placement and size of the letters in a text frame, the reader can interpret text in different ways. Differences and changes in scale can create contrast movement and depth. It’s crazy how our eyes react differently depending upon the way text is presented to us. The people that decide to make text certain ways think deeply and do research to understand how to most effectively convey a message. They discussed how scale is relative to the space and objects around it. Design takes a ton of creativity because every small piece is relevant.

III. In Text, the part that caught my attention was the section about paragraphs. Paragraphs are used in literature but they aren’t spoken out loud. It’s simply a way to separate and organize ideas. It makes it easier to read text when everything is separated. When text is read aloud, paragraph changes are nothing but a deep breath in between thoughts. Writers use paragraphs to make it easier for readers to digest information and organize their thoughts. When text is mixed all together, it’s harder to prove a certain point.

BrettKleinberg

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