figure/ground – Design Matters

Tostitos Logo

Posted on September 6, 2014 by Scott Freeman

http://lerablog.org/wp-content/uploads/2013/07/Tostitos-logo.jpg The Tostitos logo is a very well designed logo. At first glance, it’s rounded which makes it definitely portray a friendly vibe. So, the first Gestalt principle it has is similarity. The logo is rounded throughout. In addition,… Continue Reading →

Gestalt Principles: MasterCard

Posted on September 26, 2012 by kereymorris

The MasterCard logo employs the Gestalt principles of proximity, similarity, and figure/ground relationships. Proximity The two circles that make up the background of the logo are in such close proximity to each other that they overlap. The overlapping circles form… Continue Reading →