Type A
As many before me have noted, it’s bizarre to read a book entirely about typefaces; however, I’m surprisingly intrigued. Type is one of those things that I take for granted, I think most in my generation do. We see it… Continue Reading
Gestalt
Gestalt Principles
I chose the Spartan Golf Club Logo to analyze. I thought that this logo was incredibly clever and well thought out. It follows several of the Gestalt principles so that it is aesthetically pleasing to viewers. First, there is continuation… Continue Reading
Hartford Whalers: The Hidden “H”
While the Hartford Whalers may no longer be a franchise in the NHL, their old team logo features heavily upon Gestalt’s principles of perception. Combining several of Gestalt’s principles, the logo exemplifies the creative benefits that can be had from… Continue Reading
Big Brothers Big Sisters and Gestalt
Big Brothers Big Sisters of America is a non-profit organization that strives to inspire children to achieve their goals through a one-on-on mentoring relationship with a volunteer. This organization’s logo demonstrates many of Gestalt’s principles. The first principle that this… Continue Reading
The Gestalt Principles of ESPN
The ESPN wordmark uses all five of the Gestalt principles. First, it uses similarity because all letters are in the same color and typeface. If the letters were different, we would not be able to understand what they read. Figure… Continue Reading
Finding Gestalt Principles in Popular Logos
One logo we all probably know quite well is the famous Pepsi logo. For about as long as most of us can remember, the logo depicts a circular, almost sphere-like structure with a bold… Continue Reading
Gestalt and the Peacock
NBC’s logo is extremely recognizable in today’s media. The bright colors, similarity, and close proximity make the logo eye-catching. The colors are also relevant and represent the network’s past; NBC was the first network to have colored programming. All the… Continue Reading
Evian Logo
This Evian logo uses the principle of similarity, such that the mountains at the top of the logo look almost the same and are grouped together because of that. The mountains also share proximity, which also causes them to… Continue Reading
Tostitos Logo
http://lerablog.org/wp-content/uploads/2013/07/Tostitos-logo.jpg The Tostitos logo is a very well designed logo. At first glance, it’s rounded which makes it definitely portray a friendly vibe. So, the first Gestalt principle it has is similarity. The logo is rounded throughout. In addition,… Continue Reading
Dodge & Gestalt
The Dodge logo uses the Gestalt principles of closure and proximity to create the company’s signature ram image. Although all of the lines used to create the ram image are not touching, their proximity allows us to see what they… Continue Reading
Gestalt Principles in the IBM Logo
IBM is one of the most recognizable companies in the tech industry, but if you look closely at their logo, there is actually not a single letter in it. IBM’s logo is composed of blue horizontal lines that appear to… Continue Reading
Friendly Logos
The logo that highlights key Gestalt principles is the Vine logo. The designers of this logo are able to keep the idea and visual concept of this piece simple while still holding true to the creative and carefree roots of… Continue Reading
Gestalt Principles in the Cigna Logo
One logo that I find quite appealing that uses the Gestalt principles is the logo for Cigna, which is a healthcare insurance provider. This logo uses numerous Gestalt principles to appear as a cohesive unit. The first principle that… Continue Reading
Gestalt’s rule of Closure – Spontaneous
I am a Resident Advisor this year. Yesterday I was doing rounds and I saw this written on a whiteboard on a resident’s door. I thought it was really cool. It is a great example of Gestalt’s rule of closure.… Continue Reading
Showtime Logo
The Shoowtime logo is an example of a design that illustrates two of the Gestalt principles. It first uses closure in the ‘SHO’ portion of the design. Even though the letters are not closed all of the way, the viewer’s… Continue Reading
Gestalt Principles: LG
The LG logo is a good example of a logo that uses Gestalt principles well. First, the LG logo is very much based around figure/ground in that the shape created by the red circle actually becomes the ground and… Continue Reading
Logo: Styx
As I was considering all the conventional logos I could use for this assignment, I had music on. None other than the band my mom listened to in her teenage years, which then became instilled in me as a child.… Continue Reading
Gestalt Principles
The febreze logo exemplifies a few of the Gestalt principles. The principle of similarity is shown in both color and shape. I think using all blue makes a clean, fresh experience, while the wavy curvature creates movement and imitates an… Continue Reading
Gestalt and The World Wildlife Foundation
I chose the World Wildlife Foundation logo because I saw some of the Gestalt principles almost instantly. Two of the principles that were evident were closure and figure/ground. Closure is apparent because our mind will fill in the gaps. The… Continue Reading
Gestalt: Roxy
I chose the Roxy brand logo because I love surf brands and I see the Roxy logo everyday because it is on my bed comforter. I also like that because Roxy is the sister brand of Quiksilver, their logos… Continue Reading
Canyons Ski Resort Logo
A few years ago my dad did a project in Utah rebranding and redesigning a ski resort. He involved me throughout the process knowing how interested I was in the work he was doing. One of the issues he and… Continue Reading
Sperry Top-Sider Logo
This Summer, I worked for Sperry Top-Sider as a retail marketing intern. I worked a lot with their design team because our cubicles were right next to each other, and they were going through a big logo transformation. I didn’t… Continue Reading
Carrefour Logo
At first glance, this logo appears to be two arrows facing in opposite directions. However, if you look more closely between the points of the splitting arrows, there is a discernable upper case C outlined in the white background of… Continue Reading