During the class, I really loved watching the behind scenes of the creation process of the Rio 2016 Olympic Games. I have realized there were so many efforts put in to create this logo, since it should be the logo… Continue Reading
The Dodge logo uses the Gestalt principles of closure and proximity to create the company’s signature ram image. Although all of the lines used to create the ram image are not touching, their proximity allows us to see what they… Continue Reading
I love this logo for so many reasons. I think it is so cleverly thought out. The name of the company is City Cat a play off of the phrase kitty cat, a flow of words that is used in… Continue Reading
The MasterCard logo employs the Gestalt principles of proximity, similarity, and figure/ground relationships. Proximity The two circles that make up the background of the logo are in such close proximity to each other that they overlap. The overlapping circles form… Continue Reading
The febreze logo exemplifies a few of the Gestalt principles. The principle of similarity is shown in both color and shape. I think using all blue makes a clean, fresh experience, while the wavy curvature creates movement and imitates an… Continue Reading