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Neue Haas Grotesk, New Haas Grotesque

Rick Poyner described the concept of idealism within design…that designers accept a social responsibility to the public. They accept an obligation to maintain a balance between the economy and ecosystems. Whether we notice or not, designers make things run smoothly. We… Continue Reading

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Lupton–Thinking With Type

Letter I actually laughed aloud when I read that italics and cursive were designed to be easier and more casual. Firstly because whenever you see formal invitations, awards, important documents–they are almost always written in a fancy, italicized or cursive… Continue Reading

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97. I learned a lot about the way type feels, its function and role in the world97. I learned a lot about the way type feels, its function and role in the world

While scrolling down and reading this post, I noticed that typeface was mentioned several times.  I found it interesting because despite the fact that I am an advertising major, I rarely put much thought into typeface. I always see it,… Continue Reading