“To Inform and Delight” really struck me by how little recognition graphic designers get for their work. Essentially everyone has seen the classic I<3NY logo, and rarely does someone question where this symbol originated. The film made me think about the fact that even I have never considered where famously known symbols or logos come from. During the film, I really appreciated how Milton Glaser approached the graphic design world. While his work is well known, he is not known for producing it, nor does he get any money for the I<3NY symbol. Although Glaser does not get paid for his work, he still enjoys working in the design world. That is what I enjoyed so much about the film; designers love their craft so much that they are willing to do work basically for free.
Other major symbols that Milton created, which I had never even thought to consider who was behind it, is the Brooklyn Brewery symbol, as well as the cover for Fortune 500. With these symbols comes the inspiration for what I hope to create in my projects throughout the semester. What I really like about Milton’s work is that everything is very simple. This resonates with me because for my work, I really like to use simple text and symbols. I prefer that the message come across in a clear way that isn’t distracted by miscellaneous text or images.