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To Delight and Inform

“To Delight and Inform” revealed a strange thing about Milton Glaser. Glaser liked to live his life the way he liked to design: simply, but with lots of variety. A good example of his penchant for simple ideas and explanations was when he was telling the story of when he chose to pursue art in high school instead of going to Bronx Science. After Glaser told his science teacher he wouldn’t be continuing in his field of study anymore, he gave Glaser a box of special crayons and told him to “Do good work.” In the documentary, he later says that made up most of the motivation for his career as a designer.

Glaser also showed off his love of simplicity in the way his office was organized at New York Magazine. There were no walls–the entire magazine staff worked in what seemed to be one giant empty room. “I’ve never written a memo in my entire life,” Glaser said. “If I say something, everyone can hear it.” Of course, Glaser’s work at the magazine also demonstrated these qualities, particularly his series on small, authentic “dive” restaurants, which he explained he made culturally relevant to the people of New York City. Glaser just liked to eat at places he found interesting and inexpensive. By spotlighting them in New York Magazine, he changed the way people see authentic food, removing a social stigma and opening up cultural barriers between neighborhoods.

In fact all of Glaser’s work was simple but varied, and the effects they had on their audiences were simple and varied as well. The I <3 NY design exemplifies his talents for minimalism. Meanwhile, his famous Bob Dylan poster is also simple, yet in a different way entirely. This way the way Milton Glaser’s work–and Life–was.

josephcosco

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