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To Delight and Inform

Within minutes of the documentary, “To Delight and Inform”, I knew that I was the newest Miltion Glaser fan. His humble personality accompanied by his many endearing traits informed me he was not only a talented designer, but a very interesting man.

One of the things I thought most interesting was the environment of his office. Located right next to a school yard, the location might have been deemed distracting by a less creative and open minded individual. However, Glaser embraced this mildly chaotic atmosphere and appreciated the happy sounds of the playground.

Complementing the outside environment, the office’s inner atmosphere was similarly conducive to Glaser’s creative process. It is clear that he operates in the same style  that he entered the business, and in my opinion, the old school style of the office is underrated. That office, although not modern and chic, is a style that I think I could thrive under. Although there is nothing wrong with the modern style of communications offices, it is nice to observe such a successful business that is truly about the work and not the beauty of the walls.

Another aspect of the film I found interested was his work with Darfur. As a topic that I was (and still am) interested in, I was happy to see Glaser’s work concerning this region of the world. I don’t know whether or not Glaser was paid for his work, “We Are All African”, but if I had to guess, I would assume he was not. And even if this work was compensated, it is still admirable of Glaser to have contributed his genius and to create such an inspiring poster for a worthwhile cause.

Lastly, as a hopeless romantic and entirely apathetic about how cliche it is, I can’t neglect to mention the relationship between Glaser and his wife. It was charming to see Glaser in a different element than business. Although their collection of African masks was not so charming, I’m willing to forget that creepy detail and just appreciate their love for each other.

I enjoyed learning about Milton Glaser because his life and work reminded me of a type of creativity that I had forgotten about. Being an advertising major, creativity is a vital part of my education, but not the type of creativity Milton Glaser was concerned about. Although many of his projects were done to promote advertising or marketing, they were done in a different way. His “I <3 NY” logo, his redesign of local markets, and his Darfur poster are all examples of his work that had righteous intentions behind them, and not simply sales.

brigiddemko

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