Uniqlo, a Japanese fashion retailer, has a logo that represents several of Gestalt’s principles. Considering the logo at face value, it succeeds in representing the design aesthetic of the company’s clothing. The modern simplicity of the red boxes mirrors much of the brand’s basic items, like grey, tailored trousers and black and white striped tees. Both are no-frills.
Delving into Gestalt’s principles, the logo’s typography demonstrates both similarity and closure. The letters are stacked 3×3 on top of each other, which makes it easier for the reader to understand that it should be read as an entire word. The letters are also the same size and capitalized, which not only makes the design more uniform, but again, makes the message clearer. The white font could have been selected as a stylistic choice, but it could also be a statement of Gestalt’s closure. The holes/spaces in the red box form the UNIQLO letters and Japanese letters.
However the viewer decides to read the design of the logo, it’s an image whose clean, basic design actually make it pretty eye-catching. In my hometown of Philadelphia, they’re building the first Uniqlo store downtown. One day, I saw a bus advertisement with the Uniqlo logo advertising the new location. At the time, I wasn’t really familiar with the store, but the design of the logo and the advertisement really stuck with me and led me to look up the website at home. I think what sets Uniqlo apart from similar stores like H&M or Zara is that Uniqlo stays true to the Japanese aesthetic of clean, simple lines and colors – the logo exemplifies these principles, too.