One of the most striking aspects of designing everyday objects is the idea of unobtrusiveness. Designers are creating things that are simply meant to blend in to people’s everyday lives. This is contrary to the far-held belief that design is something that stands out and gets people’s attention, in the case of artwork or advertisements. For the designers of the toothbrush, or the clock, they simply look for the most functional, aesthetically pleasing design, that they know will blend into the background of people’s everyday lives. In this sense, design takes on a new meaning. One designer claimed in the film that the objects used in the home become part of the family, and that emotional connection is powerful for these designers. It is the idea that the object is both visible and invisible within these homes, making the most powerful designs. So much work goes into making these designs simply fit into our worlds, we forget about the countless hours it took designers to create the chairs, and the shower heads, and the alarm clocks we use everyday of our lives. These designers master the art of being functionally invisible, a seemingly impossible task, in a way unlike any other job.