The logo for the USA network, while maintaining its simplicity, exhibits several of the Gestalt principles.
Most noticeably, the logo makes use of the principles of closure and figure/ground. The viewer’s eye must close the gaps around the letters “u” and “a” to see that they have made an “s” between them. In regard to the figure/ground principle, the “s” is actually part of the white background, rather than a figure itself. The background of the logo is white, and the black lettering of “u” and “a” are used to create the “s” between them.
This logo also exhibits proximity, as the letters are all overlapping one another in a sense as they are each connected to the one beside them. As a result of this overlap, the viewer sees the letters as related and can realize more easily that the logo spells out “usa.”
The USA network logo is very simple and, one could argue, by being made in black and white is reminiscent of television’s beginnings when programs were broadcast only in black and white. The letters are lowercase and curved, which is indicative of the fact that the programming on this channel is not as serious as, say, a news channel like MSNBC. I think it is important to indicate the style of programming through the logo because USA network may sound as if it is a news channel when in fact it is not.