I was walking through Newhouse 3 and I saw many posters with Newhouse wordmarks and logos. It is hard not to notice wordmarks now after having a whole project based around them. These were what I saw:
Because I have now been taught to notice and evaluate logos and wordmarks I decided to take some pictures and hash it out on here.
1. So, at first I thought all of these were for Newhouse alone. When I thought that, I also thought that there were too many different things all going on at the same time. There are many different fonts and styles in use here. Then I realized that the pictures on the off-white background are actually for Newshouse and the orange picture is the only one for Newhouse. That made things better. It felt more organized and understandable after realizing the difference.
2. After comparing the Newhouse wordmark and the Newshouse wordmark I think I am going to have to say that the Newhouse wordmark is better in my mind. I think it is creative and modern enough to show that Newhouse isn’t being left in the dust, but it is also simple enough to show that we still learn good old traditional skills here. I also love the curvy line; I think it represents how Newhouse is able to flow and change with the new and uprising trends. The Newshouse wordmark, in my opinion, is too cookie -cutter. I have now noticed so many company wordmarks that are the same style: all caps, with the first word or part of the word in in a different color and a thicker weight and the second half/word in black or grey and a thinner weight. It does feel modern, and I like the look, but it isn’t original at all!
3. My favorite picture though has to be the Newshouse logo! I think it is so creative to connect the n and h in the way they did. I also like that they used a lower case n and a capital H, because it could have worked with lower case or caps for both letters. The lower case n allowed them to mimic the small ascender (I believe that is what it is called) with the flip at the end of the H.I also like that they added the circle. I think it ties the logo together. Without it the logo might feel flimsy and too diagonal. I really just love this logo. The wordmarks are so-so, I could do without them, they could be better, but the logo is right on in my opinion!
What are your opinions on the wordmarks and logo above? Have you seen any others that belong either to Newhouse or Newshouse?
– Liesel Rickert